{"id":3162,"date":"2021-04-14T18:29:33","date_gmt":"2021-04-14T11:29:33","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=3162"},"modified":"2021-04-14T18:35:11","modified_gmt":"2021-04-14T11:35:11","slug":"tim-hieu-sem-la-gi-thiet-ke-web","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/tim-hieu-sem-la-gi-thiet-ke-web.html","title":{"rendered":"T\u00ecm hi\u1ec3u SEM l\u00e0 g\u00ec?"},"content":{"rendered":"

T\u00ecm hi\u1ec3u SEM l\u00e0 g\u00ec?<\/a> SEM l\u00e0 “Search Engine Marketing” \u0111\u00e3 t\u1eebng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t thu\u1eadt ng\u1eef chung bao g\u1ed3m c\u1ea3 SEO (search engine optimization) v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n kh\u00e1c (Paid Search).<\/p>\n

T\u00ecm hi\u1ec3u SEM l\u00e0 g\u00ec?<\/strong><\/h2>\n

SEM = SEO + PPC<\/strong><\/h3>\n
Th\u01b0\u1eddng s\u1eed d\u1ee5ng SEM ho\u1eb7c “Paid Search” \u0111\u1ec3 ch\u1ec9 qu\u1ea3ng c\u00e1o qua t\u00ecm ki\u1ebfm c\u00f3 m\u1ea5t ph\u00ed. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a SEM:<\/div>\n
    \n
  • Paid Search ads:<\/strong> Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n<\/li>\n
  • Paid Search advertising:<\/strong> Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n<\/li>\n
  • PPC\u00a0<\/strong>(pay-per-click)<\/li>\n
  • PPC<\/strong> (pay-per-call) – m\u1ed9t s\u1ed1 qu\u1ea3ng c\u00e1o, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng t\u00ecm ki\u1ebfm di \u0111\u1ed9ng, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t \u0111\u00f3 d\u1eabn \u0111\u1ebfn m\u1ed9t cu\u1ed9c g\u1ecdi tr\u1ef1c ti\u1ebfp t\u1eeb \u0111i\u1ec7n tho\u1ea1i smartphone c\u1ee7a b\u1ea1n.<\/li>\n
  • CPC\u00a0<\/strong>(Cost Per Click: chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t)<\/li>\n
  • CPM<\/strong>\u00a0(Cost Per iMpressions: gi\u00e1 m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb)<\/li>\n<\/ul>\n

    H\u1ea7u h\u1ebft c\u00e1c qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean c\u01a1 s\u1edf CPC ho\u1eb7c PPC. Nh\u01b0ng m\u1ed9t s\u1ed1 t\u00f9y ch\u1ecdn qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean c\u01a1 s\u1edf c\u1ee7a CPM.<\/span><\/p>\n

    Trong ph\u1ea7n ch\u00ednh 10 blue links c\u1ee7a trang SERPs \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u01a1 b\u1ea3n h\u1eefu c\u01a1. \u0110\u00e2y l\u00e0 n\u01a1i m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3n th\u1ecb c\u00e1c trang web m\u00e0 h\u1ecd ngh\u0129 c\u00f3 n\u1ed9i dung ph\u00f9 h\u1ee3p nh\u1ea5t. B\u00e2y gi\u1edd h\u00e3y nh\u00ecn v\u00e0o c\u1ed9t b\u00ean ph\u1ea3i v\u00e0 tr\u00ean \u0111\u1ea7u trang nh\u1ea5t. Xem nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00f3? Nh\u1eefng danh s\u00e1ch n\u00e0y l\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n (PPC).<\/p>\n

    SEM cho ph\u00e9p b\u1ea1n s\u1eed d\u1ee5ng kh\u00f4ng gian n\u00e0y \u0111\u1ec3 qu\u1ea3ng c\u00e1o cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi h\u1ecd t\u00ecm ki\u1ebfm m\u1ed9t s\u1ed1 t\u1eeb v\u00e0 c\u1ee5m t\u1eeb nh\u1ea5t \u0111\u1ecbnh c\u00f3 li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Ch\u00fang \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 t\u1eeb kh\u00f3a.<\/p>\n

    M\u1ed9t \u0111i\u1ec1u th\u1ef1c s\u1ef1 \u0111\u1ed9c \u0111\u00e1o kh\u00e1c v\u1ec1 SEM l\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ec9 tr\u1ea3 ti\u1ec1n khi c\u00f3 ai \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. V\u00ec v\u1eady, n\u1ebfu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n, nh\u01b0ng kh\u00f4ng ai nh\u1ea5p v\u00e0o n\u00f3, b\u1ea1n s\u1ebd kh\u00f4ng b\u1ecb t\u00ednh ph\u00ed.<\/p>\n

    \"T\u00ecm<\/p>\n

    Google AdWords<\/strong><\/h3>\n

    Google Adswords \u0111o l\u01b0\u1eddng t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm. Ti\u1ebfp theo l\u00e0 Bing Ads, v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Yahoo (Search Ads).<\/p>\n

    Ngo\u00e0i ra, c\u00f3 m\u1ed9t s\u1ed1 “n\u1ec1n t\u1ea3ng PPC t\u1ea7ng th\u1ee9 2” c\u0169ng nh\u01b0 l\u1ef1a ch\u1ecdn qu\u1ea3ng c\u00e1o PPC tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn cho b\u1ea1n nh\u01b0 l\u00e0 Facebook, Twitter.<\/p>\n

    SEO l\u00e0 k\u1ebft qu\u1ea3 ch\u1ee9 kh\u00f4ng ph\u1ea3i qu\u1ea3ng c\u00e1o. Nh\u01b0ng ng\u1ea1c nhi\u00ean l\u00e0 khi t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn nh\u1eefng k\u1ebft qu\u1ea3 SEO cao h\u01a1n r\u1ea5t nhi\u1ec1u l\u1ea7n so v\u1edbi l\u01b0\u1ee3t ch\u1ecdn PPC:<\/p>\n

      \n
    • 10 k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean tr\u1ea3 v\u1ec1 trong trang t\u00ecm ki\u1ebfm Google l\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed.<\/li>\n
    • Kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 qu\u1ea3ng c\u00e1o.<\/li>\n
    • Gi\u00e1 click s\u1ebd b\u1ecb \u0111\u1ea9y l\u00ean cao khi c\u00f3 nhi\u1ec1u s\u1ef1 c\u1ea1nh tranh v\u1edbi ch\u00ednh s\u00e1ch \u0111\u1ea5u gi\u00e1 t\u1eeb kh\u00f3a c\u1ee7a ch\u00ednh Google.<\/li>\n
    • SEO l\u00e0 k\u1ebft qu\u1ea3 b\u1ec1n v\u1eefng, khi t\u1eeb kh\u00f3a \u0111\u00e3 l\u00ean TOP b\u1ea1n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c SEO v\u00e0 x\u00e2y d\u1ef1ng n\u1ed9i dung t\u1ed1t th\u00ec s\u1ebd gi\u1eef \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed l\u00e2u d\u00e0i.<\/li>\n
    • N\u1ebfu xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c v\u1ecb tr\u00ed cao trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u00ec th\u01b0\u01a1ng hi\u1ec7u v\u00e0 website \u0111\u00f3 th\u1ef1c s\u1ef1 s\u1ebd \u0111\u01b0\u1ee3c Google \u0111\u00e1nh gi\u00e1 cao.<\/li>\n<\/ul>\n

      \"T\u00ecm<\/p>\n

       <\/p>\n

      PPC c\u0169ng c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh so v\u1edbi SEO nh\u01b0<\/strong><\/h2>\n

      \u01afu \u0111i\u1ec3m:<\/p>\n

        \n
      • Nhanh ch\u00f3ng xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ch\u1ee9 kh\u00f4ng m\u1ea5t qu\u00e1 th\u1eddi gian l\u00e2u nh\u01b0 SEO.<\/strong><\/li>\n
      • \u0110\u1ed9 ph\u1ee7 t\u1eeb kh\u00f3a r\u1ed9ng h\u01a1n, c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o v\u00e0i ch\u1ee5c t\u1eeb kh\u00f3a c\u00f9ng m\u1ed9t l\u00fac.<\/li>\n
      • T\u00f9y bi\u1ebfn qu\u1ea3ng c\u00e1o nhanh ch\u00f3ng, d\u1ec5 d\u00e0ng v\u00e0 \u0111o \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c hi\u00eau qu\u1ea3 qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n

        Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a n\u00f3 l\u00e0 m\u1ea5t ph\u00ed, v\u00e0 khi d\u1eebng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00ec c\u0169ng h\u1ebft kh\u00e1ch gh\u00e9 th\u0103m website c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

        T\u00ecm hi\u1ec3u SEM l\u00e0 g\u00ec? SEM l\u00e0 “Search Engine Marketing” \u0111\u00e3 t\u1eebng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t thu\u1eadt ng\u1eef chung bao g\u1ed3m c\u1ea3 SEO (search engine optimization) v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n kh\u00e1c (Paid Search). T\u00ecm hi\u1ec3u SEM l\u00e0 g\u00ec? SEM = SEO + PPC Th\u01b0\u1eddng s\u1eed d\u1ee5ng SEM ho\u1eb7c “Paid Search” […]<\/p>\n","protected":false},"author":3,"featured_media":3167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-webvocuc-com"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/04\/SEM-la-gi.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/3162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=3162"}],"version-history":[{"count":0,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/3162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/3167"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=3162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=3162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=3162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}