{"id":2976,"date":"2021-03-18T19:55:52","date_gmt":"2021-03-18T12:55:52","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=2976"},"modified":"2022-03-18T10:07:16","modified_gmt":"2022-03-18T03:07:16","slug":"tong-quan-ve-thuong-mai-dien-tu-b2b-va-b2c","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/tong-quan-ve-thuong-mai-dien-tu-b2b-va-b2c.html","title":{"rendered":"T\u1ed5ng quan v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B v\u00e0 B2C"},"content":{"rendered":"

T\u1ed5ng quan v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B v\u00e0 B2C<\/a><\/strong> nh\u01b0 th\u1ebf n\u00e0o? C\u00f9ng t\u00ecm hi\u1ec3u v\u1edbi b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Webvocuc nh\u00e9.<\/p>\n

T\u1ed5ng quan v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B v\u00e0 B2C<\/strong><\/h2>\n

M\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C<\/strong><\/h2>\n

\u0110\u1ecbnh ngh\u0129a m\u00f4 h\u00ecnh kinh doanh B2C\u00a0<\/strong><\/h3>\n

M\u00f4 h\u00ecnh kinh doanh B2C (Business to customer<\/strong>) l\u00e0 h\u00ecnh th\u1ee9c kinh doanh t\u1eeb doanh nghi\u1ec7p, c\u00f4ng ty t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng. C\u00e1c giao d\u1ecbch mua b\u00e1n \u0111\u01b0\u1ee3c di\u1ec5n ra tr\u00ean m\u1ea1ng internet. Nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 c\u00e1c c\u00e1 nh\u00e2n th\u01b0\u1eddng mua h\u00e0ng nh\u1eb1m ph\u1ee5c v\u1ee5 cho m\u1ee5c \u0111\u00edch ti\u00eau d\u00f9ng b\u00ecnh th\u01b0\u1eddng. Kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t sinh th\u00eam giao d\u1ecbch ti\u1ebfp theo. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh kinh doanh ang d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn \u1edf n\u01b0\u1edbc ta. V\u00ed d\u1ee5 b\u1ea1n l\u00ean m\u1ea1ng mua m\u1ed9t c\u00e1i \u00e1o t\u1eeb m\u1ed9t shop th\u1eddi trang online, \u0111\u1ea5y ch\u00ednh l\u00e0 m\u00f4 h\u00ecnh kinh doanh B2C.<\/p>\n

\"T\u1ed5ng<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m m\u00f4 h\u00ecnh\u00a0kinh doanh B2C l\u00e0 g\u00ec?<\/strong><\/h3>\n

Kh\u00e1ch h\u00e0ng c\u1ee7a m\u00f4 h\u00ecnh kinh doanh B2C l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y. H\u1ecd ch\u1ec9 c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m theo \u00fd m\u00ecnh v\u1ec1 d\u00f9ng tr\u00ean m\u1ea1ng internet.<\/p>\n

Ch\u00ednh v\u00ec l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n n\u00ean kh\u00f4ng ph\u1ea3i t\u1ed1n c\u00f4ng \u0111\u00e0m ph\u00e1n gi\u1eefa hai b\u00ean t\u1ed1n nhi\u1ec1u th\u1eddi gian. B\u1edfi t\u1ea5t c\u1ea3 \u0111i\u1ec1u ki\u1ec7n mua h\u00e0ng, gi\u00e1 c\u1ea3, ch\u00ednh s\u00e1ch, \u0111\u1ed5i tr\u1ea3 h\u00e0ng h\u00f3a \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt chi ti\u1ebft tr\u00ean c\u00e1c website b\u00e1n h\u00e0ng. Kh\u00e1ch h\u00e0ng ch\u1ec9 c\u1ea7n \u0111\u1ecdc qua nh\u1eefng \u0111i\u1ec1u kho\u1ea3n \u0111\u00f3, xem gi\u00e1 c\u1ea3 r\u1ed3i quy\u1ebft \u0111\u1ecbnh c\u00f3 mua h\u00e0ng hay kh\u00f4ng th\u00f4i.<\/p>\n

L\u1ea5y v\u00ed d\u1ee5 nh\u01b0 b\u1ea1n m\u1edf\u00a0thi\u1ebft k\u1ebf website<\/strong><\/a> \u0111\u1ec3 kinh doanh qu\u1ea7n \u00e1o, th\u00ec b\u1ea1n ch\u1ec9 c\u1ea7n up h\u00ecnh \u1ea3nh, th\u00f4ng tin s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, \u0111i\u1ec1u kho\u1ea3n v\u1eadn chuy\u1ec3n, thanh to\u00e1n online\u2026 Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd truy c\u1eadp v\u00e0o website. Th\u00ec h\u1ecd s\u1ebd \u0111\u1ecdc s\u01a1 qua n\u1ed9i dung m\u00f4 t\u1ea3 b\u1ed9 \u0111\u1ed3 c\u1ea7n mua, ti\u1ebfp theo l\u00e0 gi\u00e1 c\u1ea3 v\u00e0 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n, v\u1eadn chuy\u1ec3n. N\u1ebfu c\u1ea3m th\u1ea5y h\u1ee3p l\u00fd th\u00ec h\u1ecd s\u1ebd \u0111\u1eb7t m\u00f3n h\u00e0ng \u0111\u00f3 tr\u00ean website c\u1ee7a b\u1ea1n. C\u00f4ng vi\u1ec7c c\u00f2n l\u1ea1i ch\u1ec9 ng\u1ed3i \u1edf nh\u00e0 v\u00e0 \u0111\u00f3ng g\u00f3i giao h\u00e0ng cho kh\u00e1ch, kh\u00f4ng ph\u1ea3i t\u1ed1n qu\u00e1 nhi\u1ec1u s\u1ee9c.<\/p>\n

M\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B<\/strong><\/h2>\n

\u0110\u1ecbnh ngh\u0129a m\u00f4 h\u00ecnh B2B<\/strong><\/h3>\n

M\u00f4 h\u00ecnh kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B (Business to Business<\/strong>) c\u00f3 ngh\u0129a l\u00e0 m\u00f4 h\u00ecnh\u00a0kinh doanh online<\/strong> gi\u1eefa c\u00e1c doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p. C\u00e1c ho\u1ea1t \u0111\u1ed9ng giao d\u1ecbch mua b\u00e1n gi\u1eefa hai b\u00ean doanh nghi\u1ec7p s\u1ebd di\u1ec5n ra tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Ho\u1eb7c c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a t\u1eebng doanh nghi\u1ec7p v\u1edbi nhau. Khi n\u00e0o g\u1ecdi l\u00e0 m\u00f4 h\u00ecnh kinh doanh B2B, \u0111\u00f3 l\u00e0 khi m\u1ed9t kh\u00e1ch h\u00e0ng mua h\u00e0ng t\u1eeb m\u1ed9t doanh nghi\u1ec7p, c\u00f4ng ty s\u1ebd ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u1ec3 kinh doanh b\u00e1n l\u1ea1i cho kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i c\u00f9ng.<\/p>\n

\"T\u1ed5ng<\/p>\n

C\u00e1c m\u00f4 h\u00ecnh kinh doanh B2B th\u01b0\u1eddng g\u1eb7p<\/strong><\/h3>\n

M\u00f4 h\u00ecnh B2B \u0111\u1ea7u ti\u00ean th\u01b0\u1eddng g\u1eb7p nh\u1ea5t s\u00e0n giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Lazada<\/a>, Tiki<\/a>, Shopee<\/a>,.. l\u00e0 \u1edf th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. C\u00f2n th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i th\u00ec c\u00f3 th\u1ec3 n\u00f3i \u0111\u1ebfn Amazon, Taobao, Alibaba, Ebay<\/strong>,\u2026 Doanh nghi\u1ec7p n\u00e0o c\u1ea7n b\u00e1n h\u00e0ng h\u00f3a g\u00ec c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd th\u00f4ng tin, r\u1ed3i sau \u0111\u00f3 g\u1eedi h\u00e0ng h\u00f3a l\u00ean c\u00e1c s\u00e0n giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Doanh nghi\u1ec7p n\u00e0o mu\u1ed1n mua th\u00ec c\u0169ng s\u1ebd li\u00ean h\u1ec7 s\u00e0n, \u0111i\u1ec3m hay khi giao d\u1ecbch qua s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u00f3 ch\u00ednh l\u00e0 ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n \u0111\u1eb7t d\u01b0\u1edbi s\u1ef1 b\u1ea3o tr\u1ee3 c\u1ee7a s\u00e0n TM\u0110T, n\u00ean t\u00ecnh tr\u1ea1ng gian l\u1eadn, l\u1eeba \u0111\u1ea3o r\u1ea5t kh\u00f3 x\u1ea3y ra, mang \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u00f4ng khai, minh b\u1ea1ch, an to\u00e0n.<\/p>\n

M\u00f4 h\u00ecnh B2B<\/strong> ph\u1ed5 bi\u1ebfn ti\u1ebfp theo \u0111\u00f3 l\u00e0 m\u00f4 h\u00ecnh chuy\u00ean v\u1ec1 ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a. M\u00f4 h\u00ecnh n\u00e0y ch\u1ee7 y\u1ebfu b\u00ean ng\u00e0nh th\u1eddi trang, may m\u1eb7c. C\u00e1c c\u1eeda h\u00e0ng, ch\u1ee7 shop nh\u1ecf l\u1ebb c\u1ea3 n\u01b0\u1edbc s\u1ebd l\u00ean trang web c\u1ee7a x\u01b0\u1edfng may l\u1edbn, ch\u1ecdn s\u1ea3n ph\u1ea9m, s\u1ed1 l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 r\u1ed3i ti\u1ebfn h\u00e0nh thanh to\u00e1n \u0111\u1eb7t h\u00e0ng tr\u00ean \u0111\u00f3.<\/p>\n

T\u1ed5ng quan v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B v\u00e0 B2C v\u1edbi b\u00e0i vi\u1ebft tr\u00ean hi v\u1ecdng b\u1ea1n \u0111\u00e3 c\u00f3 cho m\u00ecnh nh\u1eefng kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1ed5ng quan v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B v\u00e0 B2C nh\u01b0 th\u1ebf n\u00e0o? C\u00f9ng t\u00ecm hi\u1ec3u v\u1edbi b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Webvocuc nh\u00e9. T\u1ed5ng quan v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B v\u00e0 B2C M\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C \u0110\u1ecbnh ngh\u0129a m\u00f4 h\u00ecnh kinh doanh B2C\u00a0 M\u00f4 h\u00ecnh kinh doanh B2C (Business to […]<\/p>\n","protected":false},"author":3,"featured_media":2977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[489],"class_list":["post-2976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-tong-quan-ve-thuong-mai-dien-tu-b2b-va-b2c"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/03\/Tong-quan-ve-thuong-mai-dien-tu-B2B-va-B2C.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/2976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=2976"}],"version-history":[{"count":3,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/2976\/revisions"}],"predecessor-version":[{"id":6085,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/2976\/revisions\/6085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/2977"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=2976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=2976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=2976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}