{"id":227,"date":"2019-05-14T21:37:31","date_gmt":"2019-05-14T14:37:31","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=227"},"modified":"2019-07-26T20:00:08","modified_gmt":"2019-07-26T13:00:08","slug":"thiet-ke-website-chuan-seo","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/thiet-ke-website-chuan-seo.html","title":{"rendered":"Thi\u1ebft k\u1ebf website chu\u1ea9n SEO"},"content":{"rendered":"

Thi\u1ebft k\u1ebf website chu\u1ea9n SEO<\/strong> \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng mong mu\u1ed1n c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi l\u00e0m ch\u1ee7. \u0110\u1ec3 c\u00f3 th\u1ec3 nhanh nh\u1ea5t \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 m\u1ea1ng x\u00e3 h\u1ed9i. Ch\u00fang ta h\u00e3y t\u00ecm hi\u1ec3u c\u00e1c c\u00e1ch th\u00f4ng d\u1ee5ng trong vi\u1ec7c thi\u1ebft k\u1ebf website \u0111\u1ec3 SEO web m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n

1. Onpage l\u00e0 g\u00ec<\/strong><\/h3>\n

\"-webvocuc\"<\/p>\n

\u0110\u1ea7u ti\u00ean ph\u1ea3i n\u00f3i t\u1edbi c\u00e1c c\u00f4ng vi\u1ec7c trong SEO: Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, c\u1ea5u tr\u00fac website, Onpage, Content, Offpage (Social, Traffic, Behavior\u2026).
\nOnpage l\u00e0 nh\u1eefng vi\u1ec7c b\u1ea1n thao t\u00e1c, th\u1ef1c hi\u1ec7n tr\u00ean website c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ed1i \u01b0u n\u00f3 nh\u1eb1m m\u1ee5c \u0111\u00edch l\u00ean top. T\u1ea5t nhi\u00ean ch\u1ec9 Onpage th\u00f4i th\u00ec kh\u00f4ng ph\u1ea3i c\u1ee9 th\u1ebf t\u1ef1 d\u01b0ng l\u00ean top. Tuy nhi\u00ean n\u1ebfu Onpage kh\u00f4ng t\u1ed1t th\u00ec b\u1ea1n s\u1ebd kh\u00f3 l\u00ean top. Website \u0111\u01b0\u1ee3c Onpage t\u1ed1t ch\u00ednh l\u00e0 vi\u1ec7c b\u1ea1n \u0111ang s\u1edf h\u1eefu m\u1ed9t n\u1ec1n m\u00f3ng ch\u1eafc ch\u1eafn \u0111\u1ec3 x\u00e2y nh\u00e0 sau n\u00e0y.
\nGoogle mu\u1ed1n website c\u1ee7a b\u1ea1n \u201cc\u00f3 th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm\u201d. Ph\u1ea7n l\u1edbn website ch\u00fang ta kh\u00f4ng l\u00ean top v\u00ec l\u00fd do r\u1ea5t \u0111\u01a1n gi\u1ea3n: ch\u00fang ta kh\u00f4ng c\u00f3 CH\u00cdNH X\u00c1C th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n

2. Nguy\u00ean t\u1eafc chung c\u1ee7a m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb v\u00e0 thi\u1ebft k\u1ebf website chu\u1ea9n seo<\/strong><\/h3>\n

\"-webvocuc\"<\/p>\n

– Website t\u1ed1i thi\u1ec3u c\u01a1 b\u1ea3n c\u1ea7n \u201cGi\u00fap Google t\u00ecm th\u1ea5y trang web c\u1ee7a b\u1ea1n\u201d. C\u00f3 m\u1ed9t s\u1ed1 website do l\u1ed7i n\u00e0o \u0111\u00f3 v\u00f4 t\u00ecnh \u0111\u00e3 khi\u1ebfn Google Bot r\u1ea5t kh\u00f3 t\u00ecm ra ho\u1eb7c t\u00ecm \u0111\u1ea7y \u0111\u1ee7 n\u1ed9i dung tr\u00ean website
\n– \u201cGi\u00fap Google hi\u1ec3u trang c\u1ee7a b\u1ea1n\u201d:\u00a0 N\u1ed9i dung m\u00e0 ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y v\u00e0 n\u1ed9i dung m\u00e0 Google nh\u00ecn th\u1ea5y c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c nhau, v\u00ec v\u1eady website c\u1ea7n c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt gi\u00fap Google hi\u1ec3u trang web h\u01a1n. \u0110\u00e2y l\u00e0 ph\u1ea7n ch\u00ednh c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u Website chu\u1ea9n SEO \u2013 k\u1ef9 thu\u1eadt.
\n– Gi\u00fap kh\u00e1ch h\u00e0ng truy c\u1eadp s\u1eed d\u1ee5ng trang c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n
\n– Thi\u1ebft k\u1ebf website chu\u1ea9n seo c\u1ea7n \u0111\u1ea3m b\u1ea3o nguy\u00ean t\u1eafc \u201c3 b\u00ean c\u00f9ng th\u1eafng l\u1ee3i\u201d l\u00e0 Doanh nghi\u1ec7p, Ng\u01b0\u1eddi d\u00f9ng r\u1ed3i m\u1edbi t\u1edbi Google.
\nVi\u1ec7c t\u1eadp trung l\u00e0m ra 1 website ch\u1ec9 v\u1edbi m\u1ee5c \u0111\u00edch ban \u0111\u1ea7u l\u00e0 t\u1ed1i \u01b0u cho Google th\u00ec sau khi c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t b\u1ea1n s\u1ebd l\u1ea1i b\u1ed1i r\u1ed1i nh\u1eadn ra l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 b\u1ea1n m\u1edbi c\u1ea7n l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u nh\u1ea5t.
\nDoanh nghi\u1ec7p c\u1ea7n l\u1ee3i nhu\u1eadn\/\u0111\u01a1n h\u00e0ng, ng\u01b0\u1eddi d\u00f9ng c\u1ea7n th\u00f4ng tin m\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm, Google c\u1ea7n \u0111\u1ecdc v\u00e0 hi\u1ec3u nh\u1eefng \u0111i\u1ec1u b\u1ea1n \u0111ang truy\u1ec1n t\u1ea3i.<\/p>\n

3. T\u1ed1i \u01b0u website cho ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h3>\n

\"-webvocuc\"<\/p>\n

– T\u1ed1i \u01b0u Mobile: \u0110i\u1ec1u n\u00e0y c\u00f3 quan tr\u1ecdng kh\u00f4ng? tr\u00ean 50% traffic c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb Google l\u00e0 t\u00ecm ki\u1ebfm tr\u00ean di \u0111\u1ed9ng. Th\u1eddi \u0111\u1ea1i b\u00e2y gi\u1edd l\u00e0 Mobile-First, ngay c\u1ea3 Google c\u0169ng \u0111ang nhanh ch\u00f3ng \u0111i theo xu h\u01b0\u1edbng n\u00e0y. Giao di\u1ec7n mobile website s\u1ebd c\u1ea7n c\u00e1c icon, menu l\u1edbn h\u01a1n \u0111\u1ec3 d\u1ec5 thao t\u00e1c h\u01a1n.
\nNgo\u00e0i y\u1ebfu t\u1ed1 t\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9 hay Mobile Friendly theo \u0111\u00e1nh gi\u00e1 c\u1ee7a Google, \u0111i\u1ec1u b\u1ea1n c\u1ea7n nh\u1edb l\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean Mobile v\u00e0 PC l\u00e0 kh\u00e1c nhau. Phi\u00ean b\u1ea3n tr\u00ean Mobile c\u1ea7n c\u00f3 icon\/n\u00fat\/menu l\u1edbn, kho\u1ea3ng c\u00e1ch ch\u1eef ph\u1ea3i tho\u00e1ng h\u01a1n tr\u00ean PC \u2026
\n– S\u01a1 \u0111\u1ed3 website cho ng\u01b0\u1eddi d\u00f9ng: n\u1ebfu b\u1ea1n v\u00e0o 1 website n\u01b0\u1edbc ngo\u00e0i th\u00ec g\u1ea7n nh\u01b0 ch\u1eafc ch\u1eafn n\u1ebfu b\u1ea1n k\u00e9o xu\u1ed1ng ch\u00e2n trang s\u1ebd th\u1ea5y Sitemap. V\u00e0 \u0111\u00e2y l\u00e0 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y h\u1ebft c\u00e1c d\u1eef li\u1ec7u c\u1ee7a webiste. N\u00f3 gi\u1ed1ng nh\u01b0 s\u01a1 \u0111\u1ed3 t\u00f2a nh\u00e0 v\u1eady. N\u1ebfu website b\u1ea1n c\u00f3 c\u1ea5u tr\u00fac l\u1edbn, nhi\u1ec1u n\u1ed9i dung\/s\u1ea3n ph\u1ea9m th\u00ec n\u00ean c\u00f3 sitemap n\u00e0y.
\n– \u0110\u01b0\u1eddng d\u1eabn ng\u01b0\u1ee3c (Breadcrum): l\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 di chuy\u1ec3n ng\u01b0\u1ee3c l\u00ean tr\u00ean \u0111\u1ec3 xem nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n. R\u1ea5t t\u1ed1t \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng xem th\u00eam nhi\u1ec1u th\u00f4ng tin m\u00e0 h\u1ecd quan t\u00e2m h\u01a1n.
\n– T\u1ed1i \u01b0u \u1ea3nh:
\nTh\u1ebb ALT (Alternative): l\u00e0 n\u1ed9i dung m\u00e0 b\u1ea1n n\u00ean \u0111i\u1ec1n v\u00e0o \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1ecdc \u0111\u01b0\u1ee3c trong tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng nh\u00ecn th\u1ea5y \u1ea3nh. B\u1ea1n c\u00f3 \u0111\u1ec3 \u00fd khi \u0111\u1ecdc email \u0111\u00f4i khi kh\u00f4ng hi\u1ec3n th\u1ecb \u1ea3nh kh\u00f4ng? L\u00fac \u0111\u00f3 n\u1ed9i dung trong th\u1ebb ALT s\u1ebd hi\u1ec7n ra v\u00e0 b\u1ea1n c\u00f3 khi kh\u00f4ng c\u1ea7n ph\u1ea3i xem \u1ea3nh n\u1eefa.
\nTh\u1ebb Title: Title \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 \u0111o\u1ea1n ch\u00fa th\u00edch th\u00eam cho \u1ea3nh n\u1ebfu ng\u01b0\u1eddi \u0111\u1ecdc nh\u00ecn \u1ea3nh m\u00e0 v\u1eabn kh\u00f4ng hi\u1ec3u
\n\u0110\u01b0\u1eddng d\u1eabn \u1ea3nh.
\nCaption: l\u00e0 m\u00f4 t\u1ea3 xu\u1ea5t hi\u1ec7n b\u00ean d\u01b0\u1edbi b\u1ee9c \u1ea3nh, gi\u1ed1ng nh\u01b0 c\u00e1c b\u1ee9c \u1ea3nh m\u00e0 b\u1ea1n xem khi \u0111\u1ecdc b\u00e1o v\u1eady.
\n\u0110i\u1ec1u h\u01b0\u1edbng: \u0110i\u1ec1u h\u01b0\u1edbng l\u00e0 c\u00e1c ph\u1ea7n tr\u00ean website gi\u00fap kh\u00e1ch h\u00e0ng di chuy\u1ec3n d\u1ec5 d\u00e0ng t\u1edbi c\u00e1c ph\u1ea7n th\u00f4ng tin tr\u00ean website m\u00e0 h\u1ecd quan t\u00e2m.<\/p>\n

4. 6 y\u1ebfu t\u1ed1 \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean website<\/strong><\/h3>\n

\"Thi\u1ebft<\/p>\n

– \u0110\u01b0\u1eddng d\u1eabn: M\u1ed9t \u0111\u01b0\u1eddng d\u1eabn th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng l\u00e0 khi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u1ea7n truy c\u1eadp trang m\u00e0 ch\u1ec9 nh\u00ecn \u0111\u01b0\u1eddng d\u1eabn c\u0169ng hi\u1ec3u h\u1ecd \u0111ang chu\u1ea9n b\u1ecb \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0o M\u1ed9t \u0111\u01b0\u1eddng d\u1eabn n\u00ean cho kh\u00e1ch h\u00e0ng hi\u1ec3u v\u1ec1 c\u1ea5u tr\u00fac website.
\n– Comment: m\u1ed9t website c\u00f3 nhi\u1ec1u comment s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u1ed1t, r\u00f5 r\u00e0ng vi\u1ec7c kh\u00e1ch h\u00e0ng v\u00e0 website t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau nhi\u1ec1u h\u01a1n l\u00e0 \u0111i\u1ec1u ai c\u0169ng mong mu\u1ed1n, c\u1ea3 Google c\u0169ng v\u1eady. H\u00e3y t\u1ea1o ra \u00f4 comment th\u1eadt k\u00edch th\u00edch, thu\u1eadn ti\u1ec7n, \u1edf v\u1ecb tr\u00ed d\u1ec5 nh\u00ecn.
\n– Tags: \u0111\u00e2y l\u00e0 y\u1ebfu t\u1ed1 thu\u1ea7n t\u00fay ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t v\u00e0 b\u1ecb ng\u01b0\u1eddi l\u00e0m SEO hi\u1ec3u nh\u1ea7m nhi\u1ec1u nh\u1ea5t. Tag b\u1ea3n ch\u1ea5t l\u00e0 th\u1ebb n\u1ed9i dung gi\u00fap ch\u1ee7 website ph\u00e2n b\u1ed5 n\u1ed9i dung v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 chi ti\u1ebft h\u01a1n, sau khi \u0111\u00e3 ch\u1ecdn ch\u1ee7 \u0111\u1ec1 (danh m\u1ee5c) cho s\u1ea3n ph\u1ea9m, n\u1ed9i dung.
\n\u0110i\u1ec1n Tag \u0111\u00fang l\u00e0 khi b\u1ea1n ngh\u0129 r\u1eb1ng n\u1ed9i dung b\u1ea1n \u0111ang l\u00e0m c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i v\u00e0o nh\u00f3m n\u1ed9i dung n\u00e0o nh\u1ecf h\u01a1n. Nh\u01b0ng ng\u01b0\u1eddi l\u00e0m SEO l\u1ea1i d\u1ecbch ra Tag l\u00e0 t\u1eeb kh\u00f3a v\u00e0 th\u1ebf l\u00e0 ch\u00fang ta c\u1ee9 h\u1ed3n nhi\u00ean \u0111i\u1ec1n v\u00e0o \u00f4 Tag nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 ch\u00fang ta ngh\u0129 r\u1eb1ng li\u00ean quan ho\u1eb7c mu\u1ed1n l\u00ean top.
\n– N\u1ed9i dung: \u0111\u1eebng nh\u1ea7m l\u1eabn n\u1ed9i dung v\u1edbi text. N\u1ed9i dung l\u00e0 video, \u1ea3nh, thanh t\u00ecm ki\u1ebfm. N\u1ed9i dung t\u1ed1t l\u00e0 th\u1ee9 ng\u01b0\u1eddi d\u00f9ng c\u1ea7n xem, \u0111\u1ecdc, c\u1ea3m nh\u1eadn.
\nN\u1ebfu website c\u1ee7a b\u1ea1n t\u1ef1 tin r\u1eb1ng \u0111ang \u0111em l\u1ea1i cho kh\u00e1ch h\u00e0ng th\u00f4ng tin r\u1ea5t gi\u00e1 tr\u1ecb b\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n m\u00e0 kh\u00e1ch h\u00e0ng \u01b0a th\u00edch th\u00ec ch\u1eafc ch\u1eafn d\u00f9 Google thay \u0111\u1ed5i v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt nh\u01b0 th\u1ebf n\u00e0o, r\u1ed1t cu\u1ed9c website c\u1ee7a b\u1ea1n v\u1eabn s\u1ebd l\u00e0 n\u01a1i m\u00e0 Google r\u1ea5t c\u1ea7n \u0111\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c n\u1ed9i dung \u0111\u01b0a t\u1edbi ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u.<\/p>\n

B\u00e0i vi\u1ebft tr\u00ean c\u00f3 l\u1ebd \u0111\u00e3 ph\u1ea7n n\u00e0o gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c th\u1eafc m\u1eafc khi thi\u1ebft k\u1ebf website chu\u1ea9n seo c\u1ee7a b\u1ea1n r\u1ed3i \u0111\u00fang kh\u00f4ng?<\/p>\n","protected":false},"excerpt":{"rendered":"

Thi\u1ebft k\u1ebf website chu\u1ea9n SEO \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng mong mu\u1ed1n c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi l\u00e0m ch\u1ee7. \u0110\u1ec3 c\u00f3 th\u1ec3 nhanh nh\u1ea5t \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 m\u1ea1ng x\u00e3 h\u1ed9i. Ch\u00fang ta h\u00e3y t\u00ecm hi\u1ec3u c\u00e1c c\u00e1ch th\u00f4ng d\u1ee5ng trong vi\u1ec7c thi\u1ebft k\u1ebf website […]<\/p>\n","protected":false},"author":2,"featured_media":232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[9],"class_list":["post-227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thiet-ke-website","tag-thiet-ke-website-chuan-seo"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/thiet-ke-website-chuan-seo-2_su1zoh.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=227"}],"version-history":[{"count":0,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/232"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}