{"id":2080,"date":"2020-01-01T08:00:45","date_gmt":"2020-01-01T01:00:45","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=2080"},"modified":"2021-08-16T10:08:36","modified_gmt":"2021-08-16T03:08:36","slug":"4-loi-ich-cua-thu-dien-tu-email-marketing","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/4-loi-ich-cua-thu-dien-tu-email-marketing.html","title":{"rendered":"4 l\u1ee3i \u00edch c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed email marketing"},"content":{"rendered":"

L\u1ee3i \u00edch c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed<\/strong><\/a> l\u00e0 g\u00ec? T\u1ea1i sao th\u01b0 \u0111i\u1ec7n t\u1eed l\u1ea1i ph\u1ed5 bi\u1ebfn trong th\u1eddi \u0111\u1ea1i c\u00f4ng nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i ng\u00e0y nay. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1edbi b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Webvocuc<\/a>.<\/p>\n

M\u1ed7i k\u00eanh b\u00e1n h\u00e0ng \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh \u0111i\u1ec3m y\u1ebfu, s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n n\u1eb1m \u1edf quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn k\u00eanh b\u00e1n h\u00e0ng n\u00e0o t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0o cho ph\u00f9 h\u1ee3p. Trong v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, qu\u1ea3ng c\u00e1o Facebook v\u00e0 Google Adwords l\u00e0 2 k\u00eanh qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb \u0111ang th\u1ed1ng l\u0129nh th\u1ecb tr\u01b0\u1eddng kinh doanh tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

\"l\u1ee3i<\/p>\n

Th\u1ebf n\u00e0o l\u00e0 email marketing?<\/h2>\n

\u0110\u1ea7u ti\u00ean, \u0111\u1ec3 \u0111i s\u00e2u h\u01a1n ch\u00fang ta c\u1ea7n ph\u1ea3i hi\u1ec3u kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n c\u1ee7a thu\u1eadt ng\u1eef email marketing – th\u1ee9 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi l\u1ea7m t\u01b0\u1edfng \u0111\u00f3 l\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111i spam kh\u00e1ch h\u00e0ng.<\/p>\n

S\u1eed d\u1ee5ng email marketing \u0111\u01b0\u1ee3c coi nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c c\u00f4ng ty, c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. Th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0 \u0111i\u1ec7n t\u1eed email \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, duy tr\u00ec, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169, c\u0169ng nh\u01b0 ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Nhi\u1ec1u c\u00f4ng ty, t\u1eadp \u0111o\u00e0n l\u1edbn \u0111\u00e3 s\u1eed d\u1ee5ng email marketing nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd, c\u1ed1t l\u00f5i. V\u1eady t\u1ea1i sao, b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, m\u1ed9t m\u00f4 h\u00ecnh kinh doanh nh\u1ecf kh\u00f4ng \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c, c\u00f4ng c\u1ee5 n\u00e0y ph\u1ea3i kh\u00f4ng n\u00e0o?<\/p>\n

\"l\u1ee3i<\/p>\n

L\u1ee3i \u00edch c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed email marketing<\/h2>\n

Ti\u1ebft ki\u1ec7m nhi\u1ec1u th\u1eddi gian v\u00e0 chi ph\u00ed<\/h3>\n

\u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 l\u1ee3i \u00edch h\u00e0ng \u0111\u1ea7u m\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y v\u1edbi c\u00e1ch l\u00e0m email marketing. C\u00f3 th\u1ec3 n\u00f3i email marketing l\u00e0 k\u00eanh ti\u1ebfp th\u1ecb r\u1ebb nh\u1ea5t so v\u1edbi c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng kh\u00e1c \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng. B\u1ea1n kh\u00f4ng m\u1ea5t chi ph\u00ed \u0111\u1ec3 in \u1ea5n so v\u1edbi c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng nh\u01b0 ph\u00e1t t\u1edd r\u01a1i, banner, catalog\u2026 Hay qu\u00e1 t\u1ed1n k\u00e9m khi th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/a>, m\u1ed7i khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p chu\u1ed9t\/t\u01b0\u01a1ng t\u00e1c. V\u00e0 c\u0169ng ch\u1eb3ng \u0111\u1eaft \u0111\u1ecf m\u1ea5t h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u1ed3ng \u0111\u1ec3 l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 xu\u1ea5t hi\u1ec7n v\u00e0i ch\u1ee5c gi\u00e2y tr\u00ean truy\u1ec1n h\u00ecnh\u2026<\/p>\n

\u0110\u1ec3 ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch email marketing. B\u1ea1n ch\u1ec9 m\u1ea5t kho\u1ea3ng 1h \u0111\u1ed3ng h\u1ed3 \u0111\u1ec3 ho\u00e0n th\u00e0nh g\u1eedi mail cho h\u00e0ng tr\u0103m kh\u00e1ch h\u00e0ng v\u1edbi n\u1ed9i dung nh\u01b0 nhau. \u0110\u1eb7c bi\u1ec7t, n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m email marketing chuy\u00ean nghi\u1ec7p, c\u00f4ng vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 c\u00f2n ti\u1ebft ki\u1ec7m th\u1eddi gian h\u01a1n nhi\u1ec1u.<\/p>\n

\"l\u1ee3i<\/p>\n

L\u1ee3i \u00edch c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed – L\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb nhanh, hi\u1ec7u qu\u1ea3.<\/h3>\n

Ph\u1ea7n l\u1edbn hi\u1ec7n nay, b\u1ea5t c\u1ee9 ai c\u0169ng s\u1edf h\u1eefu cho m\u00ecnh m\u1ed9t t\u00e0i kho\u1ea3n email. V\u00e0 h\u1ecd c\u00f3 th\u00f3i quen ki\u1ec3m tra mail \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n trong ng\u00e0y \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin c\u00f4ng vi\u1ec7c. \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i cho t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty c\u1eeda h\u00e0ng kinh doanh mu\u1ed1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. N\u1ebfu ti\u00eau \u0111\u1ec1, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt h\u1ea5p d\u1eabn, th\u00ec t\u1ec9 l\u1ec7 kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i t\u01b0\u01a1ng t\u00e1c email l\u00e0 c\u1ef1c k\u00ec cao.<\/p>\n

So v\u1edbi nhi\u1ec1u k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft ngay \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 m\u00e0 chi\u1ebfn d\u1ecbch email marketing mang l\u1ea1i. N\u1ebfu nh\u01b0 v\u1edbi truy\u1ec1n h\u00ecnh, ph\u00e1t t\u1edd r\u01a1i, banner\u2026 b\u1ea1n kh\u00f3 \u0111\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng c\u1ee7a n\u00f3 khi kh\u00f4ng th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi ti\u1ebfp c\u1eadn, ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c\u2026 Nh\u01b0ng v\u1edbi email marketing, \u0111i\u1ec1u \u0111\u00f3 th\u1eadt d\u1ec5 d\u00e0ng. B\u1ea1n s\u1ebd bi\u1ebft ngay c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 m\u1edf email \u0111\u1ecdc th\u00f4ng tin, bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 nh\u1ea5p chu\u1ed9t v\u00e0o \u0111\u01b0\u1eddng link\u2026<\/p>\n

\"l\u1ee3i<\/p>\n

D\u1ec5 g\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n

Trong kinh doanh vi\u1ec7c s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng trung th\u00e0nh, tin t\u01b0\u1edfng tuy\u1ec7t \u0111\u1ed1i v\u00e0o c\u00f4ng ty, c\u1eeda h\u00e0ng l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng qu\u00fd gi\u00e1. Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 m\u1ea5t h\u00e0ng n\u0103m tr\u1eddi \u0111\u1ec3 t\u1ea1o d\u1ef1ng.<\/p>\n

V\u1edbi email marketing, n\u1ebfu b\u1ea1n cho h\u1ecd th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00e2n th\u00e0nh, th\u00e2n thi\u1ec7n th\u00f4ng qua th\u01b0 ng\u1ecf. Th\u00f4ng tin s\u1ea3n ph\u1ea9m c\u00f3 \u00edch v\u1edbi b\u1ea3n th\u00e2n kh\u00e1ch h\u00e0ng th\u00ec \u0111\u01b0\u01a1ng nhi\u00ean h\u1ecd s\u1eb5n s\u00e0ng tin t\u01b0\u1edfng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c ni\u1ec1m tin, mua h\u00e0ng ch\u1ec9 c\u00f2n l\u00e0 v\u1ea5n \u0111\u1ec1 th\u1eddi gian, doanh thu b\u00e1n h\u00e0ng c\u0169ng t\u1eeb \u0111\u00f3 m\u00e0 t\u0103ng l\u00ean.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed – Ph\u1ea3n h\u1ed3i trung th\u1ef1c v\u00e0 gi\u00e1 tr\u1ecb<\/h4>\n

Email l\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb mang t\u00ednh c\u00e1 nh\u00e2n r\u1ea5t cao. Kh\u00f4ng gi\u1ed1ng nh\u01b0 Facebook, kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng b\u00e0y t\u1ecf quan \u0111i\u1ec3m c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh v\u1ec1 d\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m. Ch\u1ec9 v\u1edbi m\u1ed9t v\u00e0i c\u00e2u h\u1ecfi r\u1ea5t \u0111\u01a1n gi\u1ea3n t\u1eeb ph\u00eda b\u1ea1n, n\u1ebfu h\u1ecd th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 thi\u1ec7n ch\u00ed.<\/p>\n

V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n mu\u1ed1n kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng v\u1ec1 th\u00e1i \u0111\u1ed9 nh\u00e2n vi\u00ean t\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ec3 c\u00f3 ph\u01b0\u01a1ng \u00e1n ch\u1ea5n ch\u1ec9nh ph\u00f9 h\u1ee3p, n\u00e2ng cao d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00ec email marketing l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn th\u00f4ng minh.<\/p>\n

C\u00e1ch t\u1ea1o d\u1ef1ng email marketing hi\u1ec7u qu\u1ea3<\/h2>\n

L\u1ee3i \u00edch m\u00e0 email marketing mang l\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f4ng c\u1ea7n ph\u1ea3i b\u00e0n c\u00e3i. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn d\u1ecbch email marketing hi\u1ec7u qu\u1ea3.<\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u01b0u \u00fd sau \u0111\u00e2y:<\/p>\n

    \n
  • N\u1ed9i dung email h\u1ea5p d\u1eabn, c\u00f3 \u00edch cho kh\u00e1ch h\u00e0ng<\/li>\n
  • G\u1eedi ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, tr\u00e1nh t\u00ecnh tr\u1ea1ng spam<\/li>\n
  • S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 email marketing chuy\u00ean nghi\u1ec7p, uy t\u00edn<\/li>\n
  • \u0110o l\u01b0\u1eddng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    L\u1ee3i \u00edch c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec? T\u1ea1i sao th\u01b0 \u0111i\u1ec7n t\u1eed l\u1ea1i ph\u1ed5 bi\u1ebfn trong th\u1eddi \u0111\u1ea1i c\u00f4ng nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i ng\u00e0y nay. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1edbi b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Webvocuc. M\u1ed7i k\u00eanh b\u00e1n h\u00e0ng \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh \u0111i\u1ec3m y\u1ebfu, s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n n\u1eb1m \u1edf quy\u1ebft […]<\/p>\n","protected":false},"author":2,"featured_media":2160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[197],"class_list":["post-2080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-loi-ich-cua-thu-dien-tu"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2019\/12\/4-loi-ich-cua-thu-dien-tu-email-marketing-4.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/2080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=2080"}],"version-history":[{"count":2,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/2080\/revisions"}],"predecessor-version":[{"id":3963,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/2080\/revisions\/3963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/2160"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=2080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=2080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=2080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}