{"id":170,"date":"2019-04-15T16:57:30","date_gmt":"2019-04-15T09:57:30","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=170"},"modified":"2021-10-21T10:51:22","modified_gmt":"2021-10-21T03:51:22","slug":"58-thuat-ngu-thong-dung-dung-trong-digital-marketing-phan-3","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/58-thuat-ngu-thong-dung-dung-trong-digital-marketing-phan-3.html","title":{"rendered":"58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong Digital marketing ph\u1ea7n 3"},"content":{"rendered":"<p><strong><a href=\"https:\/\/webvocuc.com\/blog\/58-thuat-ngu-thong-dung-dung-trong-digital-marketing-phan-2.html\" target=\"_blank\" rel=\"noopener\">58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong Digital marketing ph\u1ea7n 2<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/webvocuc.com\/blog\/58-thuat-ngu-thong-dung-dung-trong-digital-marketing-phan-3.html\" target=\"_blank\" rel=\"noopener\">58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong Digital marketing<\/a> gi\u00fap c\u00e1c maketer c\u00f3 c\u00e1i nh\u00ecn r\u1ed9ng v\u00e0 kh\u00e1ch quan nh\u1ea5t v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n<h2><strong>41. Paid Listing<\/strong><\/h2>\n<p>Thu\u1eadt ng\u1eef Paid Listing th\u1ec3 hi\u1ec7n vi\u1ec7c ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n tr\u00ean 1 website, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a c\u00e1c Search Engine hay m\u1ed9t trang web danh b\u1ea1 n\u00e0o \u0111\u00f3.<\/p>\n<h2><strong>42. PPC \u2013 Pay Per Click<\/strong><\/h2>\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 CPC<\/p>\n<h2><strong>43. PPL hay Pay Per Lead, PPS hay Pay Per Sale<\/strong><\/h2>\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 CPA<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-171 aligncenter\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564135746\/58-thuat-ngu-thong-dung-dung-trong-digital-marketing-phan-3-3_gl8rf2.jpg\" alt=\"58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong Digital marketing ph\u1ea7n 3\" width=\"890\" height=\"500\" title=\"\"><\/p>\n<h2><strong>44. Payment Threshold<\/strong><\/h2>\n<p>M\u1ee9c thu nh\u1eadp t\u1ed1i thi\u1ec3u \u0111\u1ec3 y\u00eau c\u1ea7u thanh to\u00e1n.<br \/>\nL\u00e0 m\u1ee9c thu nh\u1eadp t\u1ed1i thi\u1ec3u m\u00e0 b\u1ea1n ph\u1ea3i \u0111\u1eb7t \u0111\u01b0\u1ee3c tr\u01b0\u1edbc khi mu\u1ed1n y\u00eau c\u1ea7u thanh to\u00e1n t\u1eeb c\u00e1c m\u1ea1ng Affiliate.<\/p>\n<h2><strong>45. Pop Up Ads<\/strong><\/h2>\n<p>H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb trong m\u1ed9t c\u1eeda s\u1ed5 m\u1edbi khi b\u1ea1n gh\u00e9 th\u0103m m\u1ed9t website n\u00e0o \u0111\u00f3. H\u00ecnh th\u1ee9c n\u00e0y d\u1ec5 g\u00e2y ph\u1ea3n c\u1ea3m v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng h\u01b0\u1edfng \u1ee9ng.<br \/>\nPop Under Ad l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb trong m\u1ed9t c\u1eeda s\u1ed5 m\u1edbi ph\u00eda d\u01b0\u1edbi c\u1eeda s\u1ed5 hi\u1ec7n t\u1ea1i. H\u00ecnh th\u1ee9c n\u00e0y c\u0169ng kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn.<\/p>\n<h2><strong>46. ROI \u2013 Return on Investment<\/strong><\/h2>\n<p>Hi\u1ec7u qu\u1ea3 tr\u00ean ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0. Ch\u1ec9 s\u1ed1 n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi CPA \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p ph\u1ea3i t\u1ed1n bao nhi\u00eau chi ph\u00ed. V\u00e0 sau c\u1ea3 chi\u1ebfn d\u1ecbch v\u1edbi m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch nh\u1ea5t \u0111\u1ecbnh th\u00ec doanh nghi\u1ec7p thu l\u1ea1i \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 g\u00ec?<\/p>\n<h2><strong>47. Search Engine Marketing<\/strong><\/h2>\n<p>Marketing qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, bao g\u1ed3m Google Adwords v\u00e0 SEO<\/p>\n<h2><strong>48. SEO \u2013 Search engine optimization<\/strong><\/h2>\n<p>T\u1ed1i \u01b0u ho\u00e1 cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<br \/>\nT\u1eadp h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p l\u00e0m t\u0103ng t\u00ednh th\u00e2n thi\u1ec7n c\u1ee7a website \u0111\u1ed1i v\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1edbi m\u1ee5c \u0111\u00edch n\u00e2ng th\u1ee9 h\u1ea1ng c\u1ee7a website trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm theo 1 nh\u00f3m t\u1eeb kho\u00e1 m\u1ee5c ti\u00eau n\u00e0o \u0111\u00f3.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-172 aligncenter\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564146192\/58-thuat-ngu-thong-dung-dung-trong-digital-marketing-phan-3-4_nvq79v.jpg\" alt=\"58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong Digital marketing ph\u1ea7n 3\" width=\"1378\" height=\"1378\" title=\"\"><\/p>\n<h2><strong>49. SERP \u2013 Search Engine Result Page<\/strong><\/h2>\n<p>Trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb sau khi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t thao t\u00e1c t\u00ecm ki\u1ebfm.<\/p>\n<h2><strong>50. Sitemap \u2013 B\u1ea3n \u0111\u1ed3, s\u01a1 \u0111\u1ed3 website<\/strong><\/h2>\n<p>C\u00f3 hai lo\u1ea1i Sitemap:<\/p>\n<ul>\n<li>Sitemap cho Search Engine th\u01b0\u1eddng c\u00f3 \u0111\u1ecbnh d\u1ea1ng sitemap.xml, gi\u00fap c\u00e1c Search Engine d\u1ec5 d\u00e0ng craw th\u00f4ng tin tr\u00ean website<\/li>\n<li>Sitemap cho ng\u01b0\u1eddi d\u00f9ng gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 t\u00ecm hi\u1ec3u website.<\/li>\n<\/ul>\n<h2><strong>51. Social Media\/Social Marketing<\/strong><\/h2>\n<p>H\u00ecnh th\u1ee9c marketing th\u00f4ng qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o vi\u1ec7c l\u00e0m marketing<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-173 aligncenter\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564135667\/58-thuat-ngu-thong-dung-dung-trong-digital-marketing-phan-3-2_wokfjv.jpg\" alt=\"58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong Digital marketing ph\u1ea7n 3\" width=\"1000\" height=\"500\" title=\"\"><\/p>\n<h2><strong>52. Social Networks<\/strong><\/h2>\n<p>T\u00ean g\u1ecdi chung cho c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Social Networks \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u nh\u00f3m l\u0129nh v\u1ef1c:<\/p>\n<ul>\n<li>M\u1ea1ng chia s\u1ebb video: <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Youtube<\/a>, Vimeo, Daily Motion, Clip.vn\u2026<\/li>\n<li>M\u1ea1ng chia s\u1ebb h\u00ecnh \u1ea3nh: Flick, Picasa, Photobucket, Upanh.com, Anhso.net\u2026<\/li>\n<li>M\u1ea1ng chia s\u1ebb \u00e2m nh\u1ea1c: Zing Mp3, Nhaccuatui, Yahoo Music, Nhacso.net<\/li>\n<li>M\u1ea1ng k\u1ebft b\u1ea1n: Facebook, ZingMe, Linkedin, Google+, Truongxua.vn<\/li>\n<li>M\u1ea1ng c\u1eadp nh\u1eadt tin t\u1ee9c: Twitter, thegioibansi<\/li>\n<li>C\u00e1c di\u1ec5n d\u00e0n, forum: Danh s\u00e1ch di\u1ec5n \u0111\u00e0n \u1edf VN v\u00e0 n\u01b0\u1edbc ngo\u00e0i c\u00f3 r\u1ea5t nhi\u1ec1u v\u00e0 ph\u1ed5 bi\u1ebfn<\/li>\n<li>M\u1ea1ng h\u1ecfi \u0111\u00e1p nh\u01b0: Yahoo H\u1ecfi \u0111\u00e1p, Th\u1ebf gi\u1edbi b\u00e1n s\u1ec9, Google h\u1ecfi \u0111\u00e1p\u2026<\/li>\n<li>M\u1ea1ng chia s\u1ebb ki\u1ebfn th\u1ee9c, t\u00e0i li\u1ec7u: Tailieu.vn, Slideshare.net, Docstoc.com\u2026<br \/>\nV\u00e0 c\u00f2n r\u1ea5t nhi\u1ec1u trang web kh\u00e1c<\/li>\n<\/ul>\n<h2><strong>53. SSL (Secure Socket Layer) \u2013 L\u1edbp b\u1ea3o m\u1eadt SSL<\/strong><\/h2>\n<p>V\u1edbi c\u01a1 ch\u1ebf n\u00e0y, kh\u00e1ch h\u00e0ng khi trao cho b\u1ea1n c\u00e1c s\u1ed1 th\u1ebb t\u00edn d\u1ee5ng s\u1ebd tin t\u01b0\u1edfng r\u1eb1ng c\u00e1c th\u00f4ng tin c\u00e1 nh\u00e2n bao g\u1ed3m c\u1ea3 s\u1ed1 th\u1ebb t\u00edn d\u1ee5ng kh\u00f4ng b\u1ecb \u0111\u00e1nh c\u1eafp qua Internet.<\/p>\n<h2><strong>54. Skycraper<\/strong><\/h2>\n<p>1 k\u00edch th\u01b0\u1edbc qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c IAB khuy\u1ebfn kh\u00edch s\u1eed d\u1ee5ng, k\u00edch th\u01b0\u1edbc 160x600px ho\u1eb7c 120x600px<\/p>\n<h2><strong>55. Visit<\/strong><\/h2>\n<p>S\u1ed1 l\u01b0\u1ee3t gh\u00e9 th\u0103m website. Xem v\u00ed d\u1ee5 trong ph\u1ea7n Unique Visitor<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-174 aligncenter\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564135867\/58-thuat-ngu-thong-dung-dung-trong-digital-marketing-phan-3-5_gpq0q8.jpg\" alt=\"58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong Digital marketing ph\u1ea7n 3\" width=\"700\" height=\"356\" title=\"\"><\/p>\n<h2><strong>56. Visitor<\/strong><\/h2>\n<p>S\u1ed1 ng\u01b0\u1eddi gh\u00e9 th\u0103m website. Xem v\u00ed d\u1ee5 trong ph\u1ea7n Unique Visitor<\/p>\n<h2><strong>57. Unique Visitor<\/strong><\/h2>\n<p>Ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n s\u1ed1 ng\u01b0\u1eddi truy c\u1eadp duy nh\u1ea5t (kh\u00f4ng b\u1ecb tr\u00f9ng l\u1eb7p) v\u00e0o 1 website trong 1 kho\u1ea3ng th\u1eddi gian.<br \/>\nV\u00ed d\u1ee5, trong 1 ng\u00e0y b\u1ea1n v\u00e0o xem website 2 l\u1ea7n, m\u1edf t\u1ed5ng c\u1ed9ng 6 trang th\u00ec s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh l\u00e0: 1 visitor, 2 visits, 6 pageviews.<\/p>\n<h2><strong>58. Usability<\/strong><\/h2>\n<p>Th\u1ec3 hi\u1ec7n s\u1ef1 ti\u1ec7n d\u1ee5ng, t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng c\u1ee7a website \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>Tr\u00ean l\u00e0 nh\u1eefng thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn nh\u1ea5t trong l\u0129nh v\u1ef1c Digital Marketing m\u00e0 m\u00ecnh mu\u1ed1n chia s\u1ebb \u0111\u1ebfn b\u1ea1n. H\u00e3y t\u1eadn d\u1ee5ng t\u1ed1t nh\u1ea5t l\u0129nh v\u1ef1c n\u00e0y \u0111\u1ec3 t\u1ed1i \u0111a nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a n\u00f3 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong Digital marketing ph\u1ea7n 2 58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong Digital marketing gi\u00fap c\u00e1c maketer c\u00f3 c\u00e1i nh\u00ecn r\u1ed9ng v\u00e0 kh\u00e1ch quan nh\u1ea5t v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y. 41. Paid Listing Thu\u1eadt ng\u1eef Paid Listing th\u1ec3 hi\u1ec7n vi\u1ec7c ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n tr\u00ean 1 website, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[364],"class_list":["post-170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-marketing"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/58-thuat-ngu-thong-dung-dung-trong-digital-marketing-phan-3-1_kxezgi.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=170"}],"version-history":[{"count":2,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/170\/revisions"}],"predecessor-version":[{"id":4857,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/170\/revisions\/4857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/175"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}