{"id":162,"date":"2019-04-15T16:28:51","date_gmt":"2019-04-15T09:28:51","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=162"},"modified":"2021-10-21T10:48:52","modified_gmt":"2021-10-21T03:48:52","slug":"58-thuat-ngu-thong-dung-dung-trong-digital-marketing-phan-2","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/58-thuat-ngu-thong-dung-dung-trong-digital-marketing-phan-2.html","title":{"rendered":"58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong Digital marketing ph\u1ea7n 2"},"content":{"rendered":"

58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong Digital marketing<\/strong><\/a><\/p>\n

Ti\u1ebfp theo cho 58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong digital marketing<\/a>, d\u00e0nh cho c\u00e1c b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u k\u0129 h\u01a1n v\u1ec1 l\u0129nh v\u1ef1c Online Digital marketing n\u00e0y.<\/p>\n

21. Display Advertising<\/strong><\/h2>\n

Thu\u1eadt ng\u1eef ch\u1ec9 Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o banner tr\u00ean c\u00e1c b\u00e1o \u0111i\u1ec7n t\u1eed, hay qu\u1ea3ng c\u00e1o banner, rich media qua c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o.<\/p>\n

\"58<\/p>\n

22. Demographics<\/strong><\/h2>\n

Thu\u1ed9c t\u00ednh nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u1eb1m m\u1ee5c \u0111\u00edch ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. C\u00e1c thu\u1ed9c t\u00ednh c\u01a1 b\u1ea3n nh\u01b0: \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, thu nh\u1eadp\u2026<\/p>\n

23. Geo Targeting, Geographic<\/strong><\/h2>\n

H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o d\u1ef1a v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. Qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n t\u01b0\u01a1ng th\u00edch v\u1edbi v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00ecnh th\u1ee9c n\u00e0y hi\u1ec7n ch\u01b0a ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam do vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed d\u1ef1a theo IP gi\u1eefa c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng t\u1ea1i Vi\u1ec7t Nam ch\u01b0a r\u00f5 r\u00e0ng.<\/p>\n

24. Forum seeding<\/strong><\/h2>\n

Forum seeding, Nick seeding, Online seeding l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n, forum. Nh\u1eb1m m\u1ee5c \u0111\u00edch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch \u0111\u01b0a c\u00e1c b\u00e0i vi\u1ebft, b\u00ecnh lu\u1eadn m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp, l\u00f4i k\u00e9o th\u00e0nh vi\u00ean v\u00e0o b\u00ecnh lu\u1eadn, \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n

\"58<\/p>\n

25. Facebook Digital marketing<\/strong><\/h2>\n

Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Facebook<\/a><\/p>\n

26. Facebook Post<\/strong><\/h2>\n

B\u00e0i \u0111\u0103ng tr\u00ean Facebook. C\u00f3 th\u1ec3 l\u00e0 l\u00ean t\u01b0\u1eddng Facebook c\u00e1 nh\u00e2n ho\u1eb7c tr\u00ean Fanpage<\/p>\n

27. Facebook Ads<\/strong><\/h2>\n

Qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng d\u1ecbch v\u1ee5 m\u00e0 Facebook cung c\u1ea5p.<\/p>\n

28. Hybrid Pricing Model<\/strong><\/h2>\n

\u0110\u00e2y l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh t\u00ednh gi\u00e1 trong Online Marketing k\u1ebft h\u1ee3p gi\u1eefa CPC v\u00e0 CPA (ho\u1eb7c \u0111\u00f4i khi k\u1ebft h\u1ee3p gi\u1eefa CPC, CPA, CPM).<\/p>\n

29. Impression<\/strong><\/h2>\n

Thu\u1eadt ng\u1eef n\u00e0y ch\u1ec9 s\u1ed1 l\u1ea7n xu\u1ea5t hi\u1ec7n c\u1ee7a qu\u1ea3ng c\u00e1o. \u0110\u00f4i khi ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f4ng ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c th\u1ef1c t\u1ebf v\u00ec c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf cu\u1ed1i trang nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng k\u00e9o xu\u1ed1ng t\u1edbi qu\u1ea3ng c\u00e1o \u0111\u00f3 v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 1 impression.<\/p>\n

30. Keyword (t\u1eeb kho\u00e1)<\/strong><\/h2>\n

Khi b\u1ea1n t\u00ecm b\u1ea5t c\u1ee9 nh\u1eefng th\u00f4ng tin n\u00e0o b\u1ea1n mu\u1ed1n h\u00e3y \u0111\u00e1nh v\u00e0o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb kh\u00f3a.<\/p>\n

\"58<\/p>\n

31. KPI \u2013 Key Performance Indicator<\/strong><\/h2>\n

Ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n

32. Landing Page<\/strong><\/h2>\n

M\u1ed9t trang web (1 trang duy nh\u1ea5t) \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m m\u1ee5c \u0111\u00edch thu h\u00fat ng\u01b0\u1eddi truy c\u1eadp trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Landing Page c\u00f3 m\u1ee5c ti\u00eau l\u00e0 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch \u0111ang truy c\u1eadp tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00f4ng qua Form \u0111\u0103ng k\u00fd, Form li\u00ean h\u1ec7\u2026 . Ngo\u00e0i ra Landing Page c\u00f2n l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng ch\u1ec9 trang \u0111\u00edch c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch SEO, hay qu\u1ea3ng c\u00e1o Adwords, Qu\u1ea3ng c\u00e1o banner\u2026<\/p>\n

33. Meta Tag \u2013 Th\u1ebb Meta<\/strong><\/h2>\n

Cung c\u1ea5p c\u00e1c t\u1eeb kho\u00e1 v\u00e0 nh\u1eefng th\u00f4ng tin c\u1ee5 th\u1ec3. Nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp trang web s\u1ebd kh\u00f4ng nh\u00ecn th\u1ea5y th\u00f4ng tin n\u00e0y n\u1ebfu nh\u01b0 h\u1ecd kh\u00f4ng xem m\u00e3 ngu\u1ed3n.<\/p>\n

34. Meta \u201cDiscription\u201d Tag \u2013 Th\u1ebb Meta \u201cm\u00f4 t\u1ea3\u201d<\/strong><\/h2>\n

C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm cho ph\u00e9p b\u1ea1n \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1eeb 135 \u0111\u1ebfn 395 k\u00fd t\u1ef1 trong th\u1ebb Meta \u201cDescription\u201d. B\u1edfi v\u00ec \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 c\u00e1i s\u1ebd hi\u1ec3n th\u1ecb website c\u1ee7a b\u1ea1n cho t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng 135 k\u00fd t\u1ef1 \u0111\u1ea7u s\u1ebd hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c website c\u1ee7a b\u1ea1n.<\/p>\n

35. Meta \u201cKeywords\u201d Tag \u2013 Th\u1ebb Meta \u201ct\u1eeb kho\u00e1\u201d<\/strong><\/h2>\n

\u0110\u00e2y ch\u00ednh l\u00e0 n\u01a1i m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c cho c\u00e1c t\u1eeb kho\u00e1. Danh s\u00e1ch t\u1eeb kho\u00e1 trang web c\u1ee7a b\u1ea1n c\u1ea7n ng\u1eafn g\u1ecdn, s\u1eed d\u1ee5ng c\u1ea3 t\u1eeb \u0111\u01a1n v\u00e0 c\u1ee5m t\u1eeb. Ph\u1ea7n l\u1edbn nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00f4i khi g\u00f5 t\u1eeb kho\u00e1 sai v\u00e0 v\u00ec th\u1ebf b\u1ea1n c\u0169ng c\u1ea7n c\u00f3 danh s\u00e1ch c\u00e1c t\u1eeb kho\u00e1 \u0111\u00e1nh sai.<\/p>\n

\"58<\/p>\n

36. Newbie<\/strong><\/h2>\n

Thu\u1eadt ng\u1eef c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi m\u1edbi \u2013 thu\u1eadt ng\u1eef n\u00e0y th\u01b0\u1eddng \u00e1p d\u1ee5ng cho nh\u1eefng ng\u01b0\u1eddi ch\u01b0a bi\u1ebft s\u1eed d\u1ee5ng m\u00e1y t\u00ednh v\u00e0 Internet. Ho\u1eb7c m\u1edbi tham gia v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3 li\u00ean quan t\u1edbi internet. B\u1ea1n \u0111ang m\u00e0y m\u00f2 t\u00ecm hi\u1ec3u v\u1ec1 Google Adwords? B\u1ea1n l\u00e0 m\u1ed9t newbie v\u1ec1 Adwords.<\/p>\n

37. Online Marketing (Marketing Online)<\/strong><\/h2>\n

Online Marketing ch\u00ednh l\u00e0 h\u00ecnh th\u1ee9c marketing d\u1ef1a tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a internet. Online Marketing bao g\u1ed3m nhi\u1ec1u c\u00f4ng c\u1ee5, h\u00ecnh th\u1ee9c nh\u01b0: Display Ads, SEM, Email Marketing, Social Marketing\u2026<\/p>\n

\"58<\/p>\n

38. Organic Search Result<\/strong><\/h2>\n

K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean trong trang \u201ck\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm\u201d c\u1ee7a Google.<\/p>\n

39. Publisher<\/strong><\/h2>\n

Thu\u1eadt ng\u1eef n\u00e0y n\u00f3i \u0111\u1ebfn nh\u1eefng nh\u00e0 xu\u1ea5t b\u1ea3n website, nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu website ho\u1eb7c ch\u00ednh 1 website n\u00e0o \u0111\u00f3. Publisher \u0111\u00e3 tham gia \u0111\u1eb7t c\u00e1c qu\u1ea3ng c\u00e1o cho c\u00e1c Advertiser v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c thu nh\u1eadp. T\u1ea1i Vi\u1ec7t Nam c\u00f3 nhi\u1ec1u publiser l\u1edbn nh\u01b0: Vnexpress, 24h.com.vn, Dantri, Ngoisao.net, Zing\u2026<\/p>\n

40. Pageviews<\/strong><\/h2>\n

Pageviews l\u00e0 s\u1ed1 trang web \u0111\u01b0\u1ee3c m\u1edf \u2013 Ch\u1ec9 s\u1ed1 n\u00e0y t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn thu nh\u1eadp c\u1ee7a publisher khi tham gia v\u00e0o c\u00e1c m\u1ea1ng qu\u1ea3ng c\u00e1o. Pageviews c\u00e0ng cao c\u00e0ng mang l\u1ea1i nhi\u1ec1u Impression v\u00e0 Click v\u00e0 gi\u00fap l\u00e0m t\u0103ng thu nh\u1eadp. Pageviews website c\u00f2n th\u1ec3 hi\u1ec7n \u0111\u1ed9 l\u1edbn c\u1ee7a website \u0111\u00f3.<\/p>\n

58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong Digital marketing ph\u1ea7n 3<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong Digital marketing Ti\u1ebfp theo cho 58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong digital marketing, d\u00e0nh cho c\u00e1c b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u k\u0129 h\u01a1n v\u1ec1 l\u0129nh v\u1ef1c Online Digital marketing n\u00e0y. 21. Display Advertising Thu\u1eadt ng\u1eef ch\u1ec9 Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o banner tr\u00ean c\u00e1c […]<\/p>\n","protected":false},"author":2,"featured_media":168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[361],"class_list":["post-162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-digital-marketing"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/58-thuat-ngu-thong-dung-dung-trong-digital-marketing-phan-2-4_qhijnf.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":3,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"predecessor-version":[{"id":4856,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/162\/revisions\/4856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/168"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}