{"id":155,"date":"2019-04-14T14:13:23","date_gmt":"2019-04-14T07:13:23","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=155"},"modified":"2021-10-21T10:52:16","modified_gmt":"2021-10-21T03:52:16","slug":"58-thuat-ngu-thong-dung-dung-trong-digital-marketing","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/58-thuat-ngu-thong-dung-dung-trong-digital-marketing.html","title":{"rendered":"58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong Digital marketing"},"content":{"rendered":"

N\u1ebfu l\u00e0 m\u1ed9t maketer th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 kh\u00f4ng bi\u1ebft nh\u1eefng thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng trong digital marketing<\/strong><\/a>. \u0110\u1ec3 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p h\u01a1n c\u0169ng nh\u01b0 t\u00ecm hi\u1ec3u c\u00e1c t\u00e0i li\u1ec7u \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

1. Advertiser<\/strong><\/h2>\n

Nh\u00e0 qu\u1ea3ng c\u00e1o, c\u00e1c doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u00ean internet<\/p>\n

2. Adwords \u2013 Google<\/strong><\/h2>\n

H\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o Adwords c\u1ee7a Google cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google ho\u1eb7c c\u00e1c trang thu\u1ed9c h\u1ec7 th\u1ed1ng m\u1ea1ng n\u1ed9i dung c\u1ee7a Google.
\nGoogle Adwords<\/a> c\u00f2n th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Qu\u1ea3ng c\u00e1o t\u1eeb kho\u00e1, Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm\u2026
\n\"58<\/p>\n

3. Ad<\/strong> Network \u2013 Advertising Network<\/strong><\/h2>\n

Ch\u1ec9 m\u1ed9t m\u1ea1ng qu\u1ea3ng c\u00e1o li\u00ean k\u1ebft nhi\u1ec1u website l\u1ea1i v\u00e0 gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o \u2013 c\u00f3 th\u1ec3 \u0111\u0103ng qu\u1ea3ng c\u00e1o c\u00f9ng l\u00fac tr\u00ean nhi\u1ec1u website kh\u00e1c nhau. Google, Chitika, Infolinks, Admax\u2026 l\u00e0 nh\u1eefng ad networks l\u1edbn tr\u00ean th\u1ebf gi\u1edbi. Hi\u1ec7n t\u1ea1i, Vi\u1ec7t Nam c\u00f3 \u00a0m\u1ed9t s\u1ed1 Adnetworks digital marketing nh\u01b0: Ambient, Innity, Admarket c\u1ee7a Admicro\u2026<\/p>\n

4. Affiliate Digital marketing Marketing\u00a0<\/strong><\/h2>\n

H\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb qua \u0111\u1ea1i l\u00fd (Affiliate Marketing) l\u00e0 h\u00ecnh th\u1ee9c m\u1ed9t Website li\u00ean k\u1ebft v\u1edbi c\u00e1c site kh\u00e1c (\u0111\u1ea1i l\u00fd \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5). C\u00e1c website c\u1ee7a \u0111\u1ea1i l\u00fd s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng ph\u1ea7n tr\u0103m d\u1ef1a tr\u00ean doanh s\u1ed1 b\u00e1n \u0111\u01b0\u1ee3c ho\u1eb7c s\u1ed1 kh\u00e1ch h\u00e0ng chuy\u1ec3n t\u1edbi cho website g\u1ed1c.
\nAmazon.com l\u00e0 c\u00f4ng ty \u0111\u1ea7u ti\u00ean th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh Affiliate Marketing v\u00e0 sau \u0111\u00f3 \u0111\u00e3 c\u00f3 h\u00e0ng tr\u0103m c\u00f4ng ty (Google, Yahoo, Paypal, Clickbank, Chitika, Infolinks, Godaddy, Hostgator&hellip..) \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0y \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng online tr\u00ean m\u1ea1ng.<\/p>\n

5. Google Adsense<\/strong><\/h2>\n

Ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o – Google Adsense cho ph\u00e9p c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n website (publisher) tham gia v\u00e0o m\u1ea1ng qu\u1ea3ng c\u00e1o digital marketing Google Adwords. \u0110\u0103ng qu\u1ea3ng c\u00e1o c\u1ee7a Google tr\u00ean website c\u1ee7a m\u00ecnh v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c thu nh\u1eadp khi ng\u01b0\u1eddi d\u00f9ng click ho\u1eb7c xem qu\u1ea3ng c\u00e1o.<\/p>\n

\"58<\/p>\n

6. Google Analytics<\/strong><\/h2>\n

L\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed cho ph\u00e9p c\u00e0i \u0111\u1eb7t tr\u00ean website \u0111\u1ec3 theo d\u00f5i c\u00e1c th\u00f4ng s\u1ed1 v\u1ec1 website, v\u1ec1 ng\u01b0\u1eddi truy c\u1eadp v\u00e0o website \u0111\u00f3.<\/p>\n

7. Banner<\/strong><\/h2>\n

\u1ea2nh \u0111\u1ed3 ho\u1ea1 (c\u00f3 th\u1ec3 l\u00e0 t\u0129nh ho\u1eb7c \u0111\u1ed9ng) \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean c\u00e1c trang web v\u1edbi ch\u1ee9c n\u0103ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o.<\/p>\n

8. Booking<\/strong><\/h2>\n

Ch\u1ec9 vi\u1ec7c \u0111\u1eb7t mua v\u1ecb tr\u00ed \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang m\u1ea1ng ho\u1eb7c \u0111\u1eb7t \u0111\u0103ng b\u00e0i PR tr\u00ean b\u00e1o \u0111i\u1ec7n t\u1eed.<\/p>\n

9. Content Marketing<\/strong><\/h2>\n

Ti\u1ebfp th\u1ecb n\u1ed9i dung: th\u00f4ng \u0111i\u1ec7p hay n\u1ed9i dung qu\u1ea3ng c\u00e1o hay \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o, hay truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ra s\u1eb5n.<\/p>\n

\"58<\/p>\n

10. CTR \u2013 Click through Rate<\/strong><\/h2>\n

T\u1ef7 l\u1ec7 click chia s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. Trong t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn th\u00ec qu\u1ea3ng c\u00e1o qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google Adwords hi\u1ec7n c\u00f3 CTR cao nh\u1ea5t (trung b\u00ecnh kho\u1ea3ng 5%, cao c\u00f3 th\u1ec3 l\u00ean t\u1edbi 50%), h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o banner c\u00f3 CTR th\u1ea5p trong digital marketing, th\u1eadm ch\u00ed ch\u1ec9 \u0111\u1ea1t 0.01%.<\/p>\n

11. CPA \u2013 Cost Per Action<\/strong><\/h2>\n

\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c t\u00ednh chi ph\u00ed qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf mua s\u1ea3n ph\u1ea9m, \u0111i\u1ec1n form \u0111\u0103ng k\u00fd, g\u1ecdi \u0111i\u1ec7n hay g\u1eedi email\u2026 sau khi h\u1ecd th\u1ea5y v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o.<\/p>\n

12. CPC \u2013 Cost Per Click<\/strong><\/h2>\n

H\u00ecnh th\u1ee9c t\u00ednh ph\u00ed qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean m\u1ed7i nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o. CPC l\u00e0 m\u00f4 h\u00ecnh t\u00ednh gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t trong qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/p>\n

13. CPM \u2013 Cost Per Mile (Thousand Impressions)<\/strong><\/h2>\n

H\u00ecnh th\u1ee9c t\u00ednh chi ph\u00ed d\u1ef1a tr\u00ean 1.000 l\u1ea7n hi\u1ec3n th\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n

14. CPD \u2013 Cost Per Duration<\/strong><\/h2>\n

H\u00ecnh th\u1ee9c n\u00e0y t\u00ednh chi ph\u00ed qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean th\u1eddi gian \u0111\u0103ng qu\u1ea3ng c\u00e1o (1 ng\u00e0y, 1 tu\u1ea7n, 1 th\u00e1ng). Hi\u1ec7n h\u00ecnh th\u1ee9c n\u00e0y ch\u1ec9 c\u00f2n t\u1ed3n t\u1ea1i \u1edf Vi\u1ec7t Nam, c\u00e1c n\u01b0\u1edbc c\u00f3 ng\u00e0nh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn ph\u00e1t tri\u1ec3n \u0111\u00e3 b\u1ecf h\u00ecnh th\u1ee9c n\u00e0y t\u1eeb r\u1ea5t l\u00e2u.<\/p>\n

15. Contexual Advertising<\/strong><\/h2>\n

H\u00ecnh th\u1ee9c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean n\u1ed9i dung c\u1ee7a trang web, ho\u1eb7c d\u1ef1a tr\u00ean h\u00e0nh vi t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\"58<\/p>\n

16. Click Fraud \u2013 Fraud Click<\/strong><\/h2>\n

\u0110\u00f3 l\u00e0 nh\u1eefng click gian l\u1eadn c\u00f3 ch\u1ee7 \u00fd x\u1ea5u nh\u1eb1m l\u00e0m thi\u1ec7t h\u1ea1i cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ho\u1eb7c mang l\u1ea1i l\u1ee3i \u00edch kh\u00f4ng ch\u00ednh \u0111\u00e1ng cho ng\u01b0\u1eddi click. Click Fraud c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 click \u1ea3o.<\/p>\n

17. Content Networks<\/strong><\/h2>\n

Content Networks l\u00e0 thu\u1eadt ng\u1eef n\u00f3i \u0111\u1ebfn h\u1ec7 th\u1ed1ng c\u00e1c trang web tham gia v\u00e0o m\u1ea1ng qu\u1ea3ng c\u00e1o Google Adsense nh\u1eb1m m\u1ee5c ti\u00eau t\u1ea1o thu nh\u1eadp khi \u0111\u1eb7t c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a Google. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh xu\u1ea5t hi\u1ec7n tr\u00ean Content Networks khi s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Google Adwords.<\/p>\n

18. Conversion Rate<\/strong><\/h2>\n

Ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh vi sau khi xem\/click v\u00e0o qu\u1ea3ng c\u00e1o, h\u00e0nh vi \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 mua h\u00e0ng \u0111i\u1ec1n v\u00e0o form, g\u1eedi email li\u00ean h\u1ec7, g\u1ecdi \u0111i\u1ec7n\u2026 \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, ch\u1ec9 s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 cho bi\u1ebft \u0111\u01b0\u1ee3c doanh nghi\u1ec7p n\u00e0yF \u0111\u00e3 b\u1ecf ra bao nhi\u00eau chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng (ho\u1eb7c 1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng).<\/p>\n

19. Dimension<\/strong><\/h2>\n

K\u00edch th\u01b0\u1edbc c\u1ee7a qu\u1ea3ng c\u00e1o, theo ti\u00eau chu\u1ea9n th\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 k\u00edch th\u01b0\u1edbc qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t: 336x280px, 300x250px, 728x90px, 160x600px<\/p>\n

20. Doorway Page<\/strong><\/h2>\n

M\u1ed9t trang web (ch\u1ec9 m\u1ed9t trang \u0111\u01a1n l\u1ebb) \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ed1i \u01b0u \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u1edbi m\u1ed9t s\u1ed1 t\u1eeb kho\u00e1 nh\u1ea5t \u0111\u1ecbnh. Thu\u1eadt ng\u1eef n\u00e0y c\u00f2n th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c \u0111\u01a1n v\u1ecb l\u00e0m SEO \u00e1p d\u1ee5ng \u0111\u1ec3 tri\u1ec3n khai SEO cho website c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

58 thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng d\u00f9ng trong Digital marketing ph\u1ea7n 2<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u1ebfu l\u00e0 m\u1ed9t maketer th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 kh\u00f4ng bi\u1ebft nh\u1eefng thu\u1eadt ng\u1eef th\u00f4ng d\u1ee5ng trong digital marketing. \u0110\u1ec3 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p h\u01a1n c\u0169ng nh\u01b0 t\u00ecm hi\u1ec3u c\u00e1c t\u00e0i li\u1ec7u \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng h\u01a1n. 1. Advertiser Nh\u00e0 qu\u1ea3ng c\u00e1o, c\u00e1c doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o tr\u00ean internet 2. Adwords \u2013 Google H\u1ec7 th\u1ed1ng […]<\/p>\n","protected":false},"author":2,"featured_media":160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[361],"class_list":["post-155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-digital-marketing"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/58-thuat-ngu-thong-dung-dung-trong-digital-marketing-2_gugmz7.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=155"}],"version-history":[{"count":6,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/155\/revisions"}],"predecessor-version":[{"id":3580,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/155\/revisions\/3580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/160"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}