{"id":1520,"date":"2019-10-29T21:22:05","date_gmt":"2019-10-29T14:22:05","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=1520"},"modified":"2022-01-16T11:38:15","modified_gmt":"2022-01-16T04:38:15","slug":"b2b-la-gi-kien-thuc-lien-quan-den-b2b","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/b2b-la-gi-kien-thuc-lien-quan-den-b2b.html","title":{"rendered":"B2B l\u00e0 g\u00ec? Ki\u1ebfn th\u1ee9c li\u00ean quan \u0111\u1ebfn B2B"},"content":{"rendered":"

B2B l\u00e0 g\u00ec?<\/strong><\/a> Ki\u1ebfn th\u1ee9c li\u00ean quan \u0111\u1ebfn B2B. Vai tr\u00f2 c\u1ee7a B2B trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. T\u00ecm hi\u1ec3u 4 m\u00f4 h\u00ecnh B2B ph\u1ed5 bi\u1ebfn hi\u1ec7n nay.<\/p>\n

B2B l\u00e0 g\u00ec?<\/h2>\n

\"b2b<\/p>\n

Thu\u1eadt ng\u1eef B2B \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1 g\u00ec v\u1edbi nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c kinh doanh. N\u00f3 d\u00f9ng \u0111\u1ec3 ch\u1ec9 m\u00f4 h\u00ecnh ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c giao d\u1ecbch bu\u00f4n b\u00e1n. B2B l\u00e0 m\u1ed1i quan h\u1ec7 bu\u00f4n b\u00e1n gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p<\/p>\n

B2B l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb Business To Business. D\u00f9ng \u0111\u1ec3 ch\u1ec9 h\u00ecnh th\u1ee9c bu\u00f4n b\u00e1n, kinh doanh, giao d\u1ecbch tr\u1ef1c ti\u1ebfp gi\u1eefa doanh nghi\u1ec7p v\u00e0 doanh nghi\u1ec7p. N\u00f3 bao g\u1ed3m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ed9t s\u1ed1 giao d\u1ecbch di\u1ec5n ra trong th\u1ef1c t\u1ebf t\u1eeb vi\u1ec7c t\u01b0 v\u1ea5n, b\u00e1o gi\u00e1 cho \u0111\u1ebfn vi\u1ec7c l\u1eadp h\u1ee3p \u0111\u1ed3ng, mua b\u00e1n s\u1ea3n ph\u1ea9m.<\/p>\n

M\u00f4 h\u00ecnh B2B ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n h\u01a1n khi c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 v\u00e0 \u0111ang s\u1eed d\u1ee5ng website th\u01b0\u01a1ng m\u1ea1i, B2B l\u00e0m ph\u01b0\u01a1ng th\u1ee9c giao ti\u1ebfp ch\u00ednh. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, t\u1ef7 l\u1ec7 website h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p t\u0103ng l\u00ean so v\u1edbi website h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u1edbi con s\u1ed1 l\u00e0 t\u1eeb 76,4% \u0111\u1ebfn 84,4%.<\/p>\n

Vai tr\u00f2 c\u1ee7a B2B l\u00e0 g\u00ec trong ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/h2>\n

\"b2b<\/p>\n

M\u1ed9t \u0111i\u1ec3m \u0111\u1eb7c tr\u01b0ng c\u1ee7a m\u00f4 h\u00ecnh B2B l\u00e0 c\u00e1c doanh nghi\u1ec7p lu\u00f4n c\u00f3 m\u1ed9t quy tr\u00ecnh mua h\u00e0ng ri\u00eang bi\u1ec7t. Gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian, ti\u1ec1n b\u1ea1c m\u00e0 \u0111em l\u1ea1i nhi\u1ec1u hi\u1ec7u qu\u1ea3 h\u01a1n, t\u0103ng c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c gi\u1eefa nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c nhau. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac, c\u00f2n c\u00e1c doanh nghi\u1ec7p th\u00ec ch\u00fa tr\u1ecdng \u0111\u1ebfn y\u1ebfu t\u1ed1 logic.<\/p>\n

V\u00ec v\u1eady, khi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 doanh nghi\u1ec7p th\u00ec b\u1ea1n c\u1ea7n \u0111\u00e1nh v\u00e0o t\u00ednh logic c\u1ee7a s\u1ea3n ph\u1ea9m thay v\u00ec y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m, ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. B\u1ea1n c\u1ea7n bi\u1ebft r\u00f5 b\u1ed9 ph\u1eadn thu mua c\u00f3 nh\u1eefng ai v\u00e0 h\u1ecd \u0111\u00f3ng vai tr\u00f2 n\u00e0o trong qu\u00e1 tr\u00ecnh thu mua c\u1ee7a c\u00f4ng ty kh\u00e1ch h\u00e0ng.<\/p>\n

4 m\u00f4 h\u00ecnh B2B ph\u1ed5 bi\u1ebfn hi\u1ec7n nay.<\/h2>\n

\"b2b<\/p>\n

D\u1ef1a v\u00e0o h\u00ecnh th\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 b\u1ea3n ch\u1ea5t kinh doanh m\u00e0 m\u00f4 h\u00ecnh B2B \u0111\u01b0\u1ee3c chia l\u00e0m 4 lo\u1ea1i ch\u00ednh nh\u01b0 sau:<\/p>\n

M\u00f4 h\u00ecnh B2B thi\u00ean v\u1ec1 b\u00ean b\u00e1n.<\/h3>\n

\u0110\u00e2y l\u00e0 lo\u1ea1i h\u00ecnh th\u01b0\u1eddng g\u1eb7p \u1edf Vi\u1ec7t Nam. M\u1ed9t c\u00f4ng ty s\u1ebd l\u00e0m ch\u1ee7 m\u1ed9t trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5, h\u00e0ng h\u00f3a, s\u1ea3n ph\u1ea9m cho b\u00ean th\u1ee9 ba nh\u01b0 doanh nghi\u1ec7p b\u00e1n l\u1ebb, s\u1ea3n xu\u1ea5t ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng. V\u00ec th\u1ebf m\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi s\u1ed1 l\u01b0\u1ee3ng t\u1eeb v\u1eeba \u0111\u1ebfn l\u1edbn.<\/p>\n

M\u00f4 h\u00ecnh B2B thi\u00ean v\u1ec1 b\u00ean mua.<\/h3>\n

M\u00f4 h\u00ecnh n\u00e0y th\u00ec \u00edt g\u1eb7p h\u01a1n do ph\u1ea7n l\u1edbn doanh nghi\u1ec7p \u1edf Vi\u1ec7t Nam \u0111\u1ec1u c\u00f3 nhu c\u1ea7u b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh cho \u0111\u1ed1i t\u00e1c. Nh\u01b0ng m\u00f4 h\u00ecnh n\u00e0y l\u1ea1i ho\u1ea1t \u0111\u1ed9ng kh\u00e1 m\u1ea1nh \u1edf n\u01b0\u1edbc ngo\u00e0i. C\u00e1c \u0111\u01a1n v\u1ecb kinh doanh s\u1ebd \u0111\u00f3ng vai tr\u00f2 ch\u00ednh trong vi\u1ec7c nh\u1eadp c\u00e1c s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a t\u1eeb b\u00ean s\u1ea3n xu\u1ea5t. Sau \u0111\u00f3 nh\u1eefng n\u01a1i b\u00e1n kh\u00e1c s\u1ebd truy c\u1eadp v\u00e0o website \u0111\u1ec3 b\u00e1o gi\u00e1 c\u0169ng nh\u01b0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m.<\/p>\n

M\u00f4 h\u00ecnh B2B trung gian.<\/h3>\n

M\u00f4 h\u00ecnh n\u00e0y s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa b\u00ean mua v\u00e0 b\u00ean b\u00e1n. Th\u00f4ng qua m\u1ed9t s\u00e0n giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. B\u1ea1n s\u1ebd th\u1ea5y m\u00f4 h\u00ecnh n\u00e0y r\u1ea5t ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam. V\u1edbi nh\u1eefng c\u00e1i t\u00ean nh\u01b0 Tiki<\/a>, Lazada, Adayroi, Sendo v.v..<\/p>\n

Theo \u0111\u00f3, h\u00ecnh th\u1ee9c ho\u1ea1t \u0111\u1ed9ng chung s\u1ebd l\u00e0 doanh nghi\u1ec7p n\u00e0o c\u00f3 nhu c\u1ea7u b\u00e1n th\u00ec s\u1ebd g\u1eedi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 l\u00ean k\u00eanh trung gian n\u00e0y \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 ph\u00e2n ph\u1ed1i. Nh\u1eefng t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n c\u00f3 nhu c\u1ea7u mua s\u1ebd xem v\u00e0 \u0111\u1eb7t h\u00e0ng d\u01b0\u1edbi s\u1ef1 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i v\u00e0 tu\u00e2n theo quy \u0111\u1ecbnh tr\u00ean k\u00eanh trung gian.<\/p>\n

M\u00f4 h\u00ecnh B2B d\u1ea1ng th\u01b0\u01a1ng m\u1ea1i h\u1ee3p t\u00e1c.<\/h3>\n

M\u00f4 h\u00ecnh n\u00e0y c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 B2B trung gian. Nh\u01b0ng mang t\u00ednh ch\u1ea5t t\u1eadp trung v\u00e0 thu\u1ed9c quy\u1ec1n s\u1edf h\u1eefu c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p h\u01a1n. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng c\u00e1c s\u00e0n giao d\u1ecbch \u0111i\u1ec7n t\u1eed nh\u01b0:<\/p>\n

    \n
  • Ch\u1ee3 \u0111i\u1ec7n t\u1eed (e-markets)<\/li>\n
  • Ch\u1ee3 tr\u00ean m\u1ea1ng (e-marketplaces)<\/li>\n
  • S\u00e0n giao d\u1ecbch internet (internet exchanges)<\/li>\n
  • S\u00e0n giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i (trading exchanges)<\/li>\n
  • C\u1ed9ng \u0111\u1ed3ng th\u01b0\u01a1ng m\u1ea1i (trading communities)<\/li>\n<\/ul>\n

    Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 m\u00f4 h\u00ecnh B2B trong kinh doanh. Hi\u1ec7n nay m\u00f4 h\u00ecnh n\u00e0y \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n nh\u01b0ng v\u1eabn ch\u01b0a th\u1eadt s\u1ef1 c\u00f3 b\u01b0\u1edbc ti\u1ebfn hay \u0111\u1ed9t ph\u00e1t g\u00ec m\u1edbi m\u1ebb. V\u00ec v\u1eady, \u0111\u1ec3 ph\u00e1t tri\u1ec3n theo xu h\u01b0\u1edbng n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, h\u01b0\u1edbng \u0111i m\u1edbi m\u1ebb h\u01a1n. \u0110\u1ed3ng th\u1eddi \u0111\u1ed5i m\u1edbi c\u00e1c k\u00eanh b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb, \u0111\u1ea7u t\u01b0 h\u01a1n v\u1ec1 thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, nh\u01b0 v\u1eady, doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch B2B m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

    B2B l\u00e0 g\u00ec? Ki\u1ebfn th\u1ee9c li\u00ean quan \u0111\u1ebfn B2B. Vai tr\u00f2 c\u1ee7a B2B trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. T\u00ecm hi\u1ec3u 4 m\u00f4 h\u00ecnh B2B ph\u1ed5 bi\u1ebfn hi\u1ec7n nay. B2B l\u00e0 g\u00ec? Thu\u1eadt ng\u1eef B2B \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1 g\u00ec v\u1edbi nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c kinh doanh. N\u00f3 d\u00f9ng \u0111\u1ec3 ch\u1ec9 m\u00f4 […]<\/p>\n","protected":false},"author":2,"featured_media":1557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,7],"tags":[145],"class_list":["post-1520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-online-marketing","tag-b2b-la-gi"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/b2b-la-gi-kien-thuc-lien-quan-den-b2b-3_nzot2x.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/1520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=1520"}],"version-history":[{"count":2,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/1520\/revisions"}],"predecessor-version":[{"id":5781,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/1520\/revisions\/5781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/1557"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=1520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=1520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=1520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}