{"id":131,"date":"2019-04-09T23:00:42","date_gmt":"2019-04-09T16:00:42","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=131"},"modified":"2019-07-26T19:59:12","modified_gmt":"2019-07-26T12:59:12","slug":"khac-biet-cua-digital-marketing-va-online-marketing","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/khac-biet-cua-digital-marketing-va-online-marketing.html","title":{"rendered":"Kh\u00e1c bi\u1ec7t c\u1ee7a Digital Marketing v\u00e0 Online Marketing"},"content":{"rendered":"<p><strong>Digital marketing<\/strong> v\u00e0 <strong>Online marketing<\/strong> l\u00e0 2 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t trong marketing. Tuy nhi\u00ean v\u1eabn c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi g\u1eb7p nh\u1ea7m l\u1eabn gi\u1eefa hai kh\u00e1i ni\u1ec7m n\u00e0y. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u1ea3i th\u00edch r\u00f5 h\u01a1n v\u1ec1 hai h\u00ecnh th\u1ee9c n\u00e0y \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Digital Marketing v\u00e0 Online Marketing.<\/p>\n<h3><strong>1. Digital Marketing l\u00e0 g\u00ec?<\/strong><\/h3>\n<p>Digital Marketing l\u00e0 ph\u01b0\u01a1ng ph\u00e1p marketing s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 TV, mobile, internet,\u2026 \u0111\u1ec3 qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Digital Marketing th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 ho\u1eb7c website, email, apps v\u00e0 M\u1ea1ng x\u00e3 h\u1ed9i (Social Media).<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-132\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564134897\/khac-biet-cua-digital-marketing-va-online-marketing-3_e4tzhp.jpg\" alt=\"Kh\u00e1c bi\u1ec7t c\u1ee7a Digital Marketing v\u00e0 Online Marketing\" width=\"600\" height=\"364\" title=\"\"><\/p>\n<p>Digital Marketing bao g\u1ed3m: Online Marketing (hay c\u00f2n g\u1ecdi l\u00e0 Internet Marketing) v\u00e0 Digital Advertising.<\/p>\n<h3><strong>2. Online Marketing l\u00e0 g\u00ec?<\/strong><\/h3>\n<p>Online Marketing l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng internet v\u00e0o truy\u1ec1n t\u1ea3i v\u00e0 ph\u00e1t t\u00e1n th\u00f4ng tin th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m gi\u00fap nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing nh\u1eb1m m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng \u0111\u01b0a s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 ti\u1ebfp c\u1eadn \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-133\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564134856\/khac-biet-cua-digital-marketing-va-online-marketing-8_rwtc6t.jpg\" alt=\"Kh\u00e1c bi\u1ec7t c\u1ee7a Digital Marketing v\u00e0 Online Marketing\" width=\"851\" height=\"564\" title=\"\"><\/p>\n<h4><strong>Online Marketing bao g\u1ed3m c\u00e1c h\u00ecnh th\u1ee9c marketing sau<\/strong>:<\/h4>\n<ul>\n<li>SEO \u2013 SEM: qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, Yahoo, Bing (SEM) v\u00e0 t\u1ed1i \u01b0u h\u00f3a website \u0111\u1ec3 \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao h\u01a1n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean c\u1ee7a c\u00e1c b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm (SEM).<br \/>\nNg\u01b0\u1eddi d\u00f9ng s\u1ebd th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u1ed9t t\u1eeb kh\u00f3a n\u00e0o \u0111\u00f3 \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c m\u1ea1ng t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn nh\u01b0 Google, C\u1ed1c C\u1ed1c,\u2026 V\u00e0 SEO &amp; SEM s\u1ebd gi\u00fap b\u1ea1n x\u1ebfp th\u1ee9 h\u1ea1ng cao tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm gi\u00fap ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00fang l\u00fac \u2013 khi h\u1ecd \u0111ang c\u00f3 nhu c\u1ea7u t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u1ea5t.<br \/>\nSEO l\u00e0 m\u1ed9t k\u00eanh Digital Marketing ph\u00f9 h\u1ee3p cho nh\u1eefng ai mu\u1ed1n kinh doanh d\u00e0i h\u1ea1n. C\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ee9ng th\u1ee9 h\u1ea1ng cao m\u00e0 kh\u00f4ng ph\u1ea3i m\u1ea5t ti\u1ec1n qu\u1ea3ng c\u00e1o.<br \/>\nNg\u01b0\u1ee3c l\u1ea1i, SEM y\u00eau c\u1ea7u b\u1ea1n ph\u1ea3i tr\u1ea3 ph\u00ed theo l\u01b0\u1ee3t ng\u01b0\u1eddi d\u00f9ng click \u0111\u1ec3 l\u00ean top cao tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh, gi\u00e1 click c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb v\u00e0i tr\u0103m \u0111\u1ed3ng cho \u0111\u1ebfn v\u00e0i tr\u0103m ng\u00e0n \u0111\u1ed3ng cho m\u1ed7i l\u01b0\u1ee3t click.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-134\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564134834\/khac-biet-cua-digital-marketing-va-online-marketing-5_ojdv1z.jpg\" alt=\"Kh\u00e1c bi\u1ec7t c\u1ee7a Digital Marketing v\u00e0 Online Marketing\" width=\"1000\" height=\"500\" title=\"\"><\/p>\n<ul>\n<li>Mobile Marketing: qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng trong \u0111\u00f3 bao g\u1ed3m vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 hi\u1ec3n th\u1ecb t\u1ed1t h\u01a1n, qu\u1ea3ng c\u00e1o push v\u00e0 banner trong c\u00e1c \u1ee9ng d\u1ee5ng hay tr\u00f2 ch\u01a1i \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-135\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564134821\/khac-biet-cua-digital-marketing-va-online-marketing-4_k4h2hm.jpg\" alt=\"Kh\u00e1c bi\u1ec7t c\u1ee7a Digital Marketing v\u00e0 Online Marketing\" width=\"1140\" height=\"479\" title=\"\"><\/p>\n<ul>\n<li>Email Marketing: qu\u1ea3ng c\u00e1o b\u1eb1ng h\u00ecnh th\u1ee9c g\u1eedi email t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng trong danh s\u00e1ch ho\u1eb7c c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1edbi h\u1ecd v\u1ec1 d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m hay c\u1eadp nh\u1eadt tin t\u1ee9c.<br \/>\nC\u00f9ng v\u1edbi SEO, Email Marketing l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o c\u00f3 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) cao nh\u1ea5t trong c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Digital Marketing. B\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ch\u1ec9 v\u1edbi chi ph\u00ed th\u1ea5p nh\u01b0ng ROI cao.<br \/>\nTuy nhi\u00ean b\u1ea1n c\u0169ng c\u1ea7n th\u1eddi gian \u0111\u1ec3 thu th\u1eadp t\u00e0i nguy\u00ean (Email). V\u00e0 vi\u1ec7c g\u1eedi email th\u01b0\u1eddng xuy\u00ean v\u00e0 li\u00ean t\u1ee5c \u0111\u00f4i khi c\u00f3 th\u1ec3 l\u00e0m phi\u1ec1n v\u00e0 g\u00e2y tr\u1ea3i nghi\u1ec7m x\u1ea5u \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng n\u1ebfu b\u1ea1n qu\u00e1 l\u1ea1m d\u1ee5ng.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-136 aligncenter\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564134810\/khac-biet-cua-digital-marketing-va-online-marketing-2_v3ek1i.png\" alt=\"Kh\u00e1c bi\u1ec7t c\u1ee7a Digital Marketing v\u00e0 Online Marketing\" width=\"600\" height=\"400\" title=\"\"><\/p>\n<ul>\n<li>Content Marketing (Ti\u1ebfp th\u1ecb n\u1ed9i dung): ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch t\u1ea1o ra ho\u1eb7c \u0111\u0103ng t\u1ea3i nh\u1eefng n\u1ed9i dung c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o t\u01b0\u01a1ng t\u00e1c t\u1ed1t v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 qua \u0111\u00f3 t\u0103ng l\u01b0\u1ee3t traffic, pageviews hay t\u1ea1o ra l\u1ee3i nhu\u1eadn. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<br \/>\nNgo\u00e0i k\u1ef9 n\u0103ng vi\u1ebft, b\u1ea1n c\u00f2n ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng l\u00ean danh s\u00e1ch t\u1eeb kh\u00f3a \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3. T\u1eeb \u0111\u00f3 chi\u1ebfn l\u01b0\u1ee3c Content Marketing c\u1ee7a b\u1ea1n m\u1edbi \u0111i \u0111\u00fang h\u01b0\u1edbng.<br \/>\nContent l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh ti\u1ebfp th\u1ecb m\u1edbi ph\u00e1t tri\u1ec3n g\u1ea7n \u0111\u00e2y c\u1ee7a Digital Marketing. Tuy nhi\u00ean, s\u1ee9c \u1ea3nh h\u01b0\u1edfng to l\u1edbn c\u1ee7a n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t v\u00e0 \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-137\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564134793\/khac-biet-cua-digital-marketing-va-online-marketing-1_y456ur.png\" alt=\"Kh\u00e1c bi\u1ec7t c\u1ee7a Digital Marketing v\u00e0 Online Marketing\" width=\"750\" height=\"346\" title=\"\"><\/p>\n<ul>\n<li>Social Marketing: qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u1edbi ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Twitter, LinkedIn \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u.<br \/>\nVi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m t\u1eeb \u0111\u00f3 k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd th\u00f4ng qua c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 c\u00e1ch gia t\u0103ng \u0111\u00e1ng k\u1ec3 hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-138\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564134767\/khac-biet-cua-digital-marketing-va-online-marketing-7_ubfp9z.jpg\" alt=\"Kh\u00e1c bi\u1ec7t c\u1ee7a Digital Marketing v\u00e0 Online Marketing\" width=\"1024\" height=\"704\" title=\"\"><\/p>\n<ul>\n<li>Display: qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 cung c\u1ea5p (publishers, Ad networks, Ad exchange, DSP) v\u1edbi h\u00ecnh th\u1ee9c hi\u1ec3n th\u1ecb banner tr\u00ean c\u00e1c website trong h\u1ec7 th\u1ed1ng c\u1ee7a nh\u00e0 cung c\u1ea5p.<br \/>\nC\u00f3 th\u1ec3 t\u00ednh theo CPM \u2013 CPC ho\u1eb7c CPA t\u00f9y theo g\u00f3i c\u1ee7a nh\u00e0 cung c\u1ea5p.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-139\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564146214\/khac-biet-cua-digital-marketing-va-online-marketing-1_vivpvs.jpg\" alt=\"Kh\u00e1c bi\u1ec7t c\u1ee7a Digital Marketing v\u00e0 Online Marketing\" width=\"1500\" height=\"487\" title=\"\"><\/p>\n<p>\u0110i\u1ec3m chung gi\u1eefa c\u00e1c h\u00ecnh th\u1ee9c tr\u00ean l\u00e0 \u0111\u1ec1u c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng internet, n\u1ebfu kh\u00f4ng c\u00f3 internet vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ebd kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng.<\/p>\n<p>T\u00f3m l\u1ea1i, Digital marketing l\u00e0 thu\u1eadt ng\u1eef bao g\u1ed3m c\u1ea3 Online Marketing. Digital Marketing c\u00f3 th\u1ec3 truy\u1ec1n th\u00f4ng \u0111i\u1ec7p tr\u00ean b\u1ea5t k\u1ef3 thi\u1ebft b\u1ecb k\u0129 thu\u1eadt s\u1ed1 n\u00e0o d\u00f9 c\u00f3 k\u1ebft n\u1ed1i v\u1edbi internet hay kh\u00f4ng c\u00f2n Online Marketing ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p khi kh\u00e1ch h\u00e0ng c\u00f3 s\u1eed d\u1ee5ng internet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing v\u00e0 Online marketing l\u00e0 2 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t trong marketing. Tuy nhi\u00ean v\u1eabn c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi g\u1eb7p nh\u1ea7m l\u1eabn gi\u1eefa hai kh\u00e1i ni\u1ec7m n\u00e0y. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u1ea3i th\u00edch r\u00f5 h\u01a1n v\u1ec1 hai h\u00ecnh th\u1ee9c n\u00e0y \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/khac-biet-cua-digital-marketing-va-online-marketing-6_s0u1ea.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=131"}],"version-history":[{"count":0,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/140"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}